The van brand with the lightning logo is Opel. The Opel trademark consists of two parts: pattern and text. The pattern represents the company's technological progress and development, and cuts through the sky like lightning, shocking the world. It symbolizes the speed of the car and also shows off its research achievements in aerodynamics.

The text "OPEL" is the founder's surname. In 1899, Opel's two sons, Fritz and William, started manufacturing cars and motorcycles, and named the factory after their father "Adam Opel", so that the name Opel has been used to this day.

Opel Development

Since entering the Chinese market in 1993, Opel has been tepid, and the Opel revival plan proposed in 2011 also failed to materialize. Data show that in 2013, the total sales volume of the 22 dealers of the Opel brand in China was 4,365 vehicles, which is far from the 1.57 million total sales achieved by the three brands of Buick, Chevrolet and Cadillac. Among them, Opel enjoyed the The Buick brand with multiple platforms sold 810,000 vehicles in China last year.

As for the reasons for Opel’s withdrawal from China, Ni Kaiming believes that it will cost Opel hundreds of millions of euros to increase the awareness of the Opel brand and expand its dealer network. Opel should make an earlier decision to withdraw from the Chinese market. Decide.

Reference for the above content? People's Daily Online - Opel will withdraw from the Chinese market next year

Reference for the above content? Baidu Encyclopedia - Opel