According to Amazon's rules, there are only two kinds of sellers in Amazon, one is branded and the other is unbranded. Non-brand sellers may have good sales performance, but this ratio is definitely not as high as brand sellers. This is Amazon's rule-oriented and encourages the development of the brand. Because it believes that brands can provide a better customer experience.

Second, why should I apply for brand and brand filing?

The brand mentioned here refers to the trademark, brand: brand, Amazon brand registration, literally translated as "Amazon brand registration".

If you have a brand on record, you have the following advantages:

1, consumers are more willing to believe in branded goods, so it is definitely better for the same products to have branded sales; For a long time, with the support of product quality and after-sales service, you have truly changed from a "trademark" in the legal sense to a "brand" in the hearts of consumers.

2. After the self-built listing, the cultivation of this listing is completely under your control. You don't have to worry about continuous selling-who complains to me (how annoying it is to be sold, people who have experienced it naturally understand-you will reduce the price if you grab the sales volume, and the profit will be compressed); Don't worry about being taken away by others; You don't have to worry that after the box is robbed, others may get editing permission and change the house, such as adding sub-links, pictures and other collocations. -the end of self-built listing is the same as being robbed of your own children.

3. UPC is no longer needed, and the product has a unique GCID code. This can save the cost of purchasing genuine UPC.