On the afternoon of June 3th, 21, Li Ning Co., Ltd. announced its brand re-branding strategy with brand-new logos and slogans, and made corresponding adjustments to brand DNA, target group and product positioning, so as to create "Li Ning after 199s". The new slogan of Li Ning Company is "Make The Change", and the new brand logo abstracts Li Ning's original "Li Ning Crossing" action.

all the new products delivered to the store from July 1st are new bids!

the slogan changed to "make the change"

in this change, the most concerned is the change of Li Ning's classic logo and slogan.

Li Ning unveiled the brand new logo and new slogan "Make The Change" on the spot. "Originated from a brand-new brand declaration, it embodies the evolution from daring to thinking, and encourages everyone to dare to change and break through, which is a call to a new generation of creators." The person in charge of the brand of Li Ning Company said.

In addition, the new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original "Li Ning Crossing" action, and interprets sports values with the shape of "human". The person in charge of the brand of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through exercise. The new logo lines are cleaner, the silhouette is tougher, and it is more dynamic and powerful. "

According to reports, the original logo of Li Ning brand and the well-known brand slogan "Anything is possible" will not be retired from the stage, but will be used as classic brand assets, and other appropriate application planning materials will be referenced:/question/186247345.html.