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1. What are the characteristics of chain stores? 2. What is the function of store operation management of chain enterprises? 3. From what aspects, how to evaluate the operation quality of stores?
1. Chain stores are consistent in business philosophy, enterprise identification system, trade marks, goods and services, and management. On this premise, a professional management and centralized planning business organization network will be formed. Using the principle of synergy, we can accelerate the capital turnover of enterprises, strengthen bargaining power, fully match logistics, realize economies of scale, form strong market competitiveness and promote the rapid development of enterprises.

2. Role: adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation.

3. Cost control of business processes is very important. One less expense equals one more profit. It is absolutely necessary to reduce costs in a lower range. At the same time, planning the purchasing strategy and adjusting the turnover rate are also effective ways to control the cost.

Learn to manage employees. Although after joining the chain, the headquarters will provide a series of employee management training for franchisees and provide corresponding support, but a distant fire cannot save a near fire. Joining a chain needs to find the problem from the source, really master it, and learn how to manage employees.

Coordinate with the joining headquarters. When choosing to join the headquarters, franchisees must choose a brand that can provide practical support and guidance for franchisees, and choose those brands that can cooperate well with franchisees to win.

Extended data

Well-known enterprises in chain stores

In the world, McDonald's, Burger King, Pizza Hut and Yoshinoya are world-famous fast food chains. In addition, 7- 1 1 is the largest convenience store chain in the world. In addition, Carrefour, HMV and Toys R Us are also world-famous chain stores.

In Hong Kong, some well-known supermarket chains include Parknshop and Wellcome, and Watsons and Wanning are well-known chain health and beauty shops in Hong Kong. In addition, chain department stores include Mark & Spencer and Jusco. OK convenience store is a well-known convenience store in Hong Kong.

In 2005, Wal-Mart, the world's largest retail chain, was the company with the largest total sales in the world.

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