"Design Language: Classic Logo Design Code" contains today's first-class trademarks and logos. Whether it is an instant inspiration or a painstaking exploration, trademarks and logos are always the killer tools for various organizations to instantly attract global attention. "Design Language: The Code of Classic Logo Design" includes the masterpieces of trademark and logo design masters, such as Paul Rand, Thor Bess and Anton Stankovsky; as well as the wonderful works of today's hot design newcomers, Including Schedming Design, Northern Design UK, Epilog Design Works and Segura Design.

"Design Language: Classic Logo Design Code"*** is divided into three chapters: logos and letters - focusing on text-based trademarks; symbolic symbols - showing the abstract connotation of graphics; types and sequences - focusing on trademarks system. Each chapter has a brief introduction to help readers decipher the visual language of trademarks and analyze future fashion trends.

What’s behind the popularity of solid squares, circles and hand-drawn logos? What significance do mountain-shaped, star-shaped or vertical stripes have in different industrial fields? Why do some brands ditch text altogether? Throughout the book, there are as many as 40 influential "star" trademarks telling the story of their birth. Most of the trademarks in the book are classics, including Deutsche Bank, WWF, and Lufthansa.

Starbucks, Time Warner, UBS, Kellogg's; as well as recent logos such as Tate Modern, RAC Racing Games and Con Edison Energy Corporation.

"Design Language: Classic Logo Design Code" was designed by Spin Design Company in London, UK. They have designed the trademarks and logos of Channel 5, Whitechapel Gallery in London and the British Center for Contemporary Art.

The author of "Design Language: Classic Logo Design Code" Michael Ewamy is a design industry journalist, writer and advertising copywriter. He often cooperates with major design companies in brand planning and CI design. He is the author of several best-selling books, including "The World Without Words" and "Insight".