2, deceptive, easy to make the public doubt about the quality of goods and other characteristics or origin of the logo can not be used as a trademark. If a logo describes the quality of goods or services beyond its own situation, such as using the words "extreme//product", "first //a" and "super//value" as trademark elements, it will often make the public make untrue judgments and mislead the public. At the same time, this kind of publicity is unfair to businesses that produce the same or similar goods.
3. Signs that are harmful to socialist morality or have other adverse effects cannot be used as trademarks. This article is a general rule. All signs contain trademark elements that will have a negative impact on China's political, economic, cultural, religious, ethnic and moral social interests and public order; It may also be that consumers mislead the characteristics and sources of goods such as quantity, quality, price and model, which can be classified as this item.
Generally speaking, the names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. There are two main reasons why such signs cannot be used as trademarks: First, the use of place names on commodities may lead consumers to think that the commodities are produced in the region, but in fact the commodities are not from the region. At this time, the use of place names as trademarks is suspected of misleading and deceiving consumers; Second, even if a commodity does come from a certain region, all commodities from that region can use place names as trademarks, which objectively leads consumers to be unable to distinguish the source of commodities and lose the basic functions of trademarks. So generally speaking, such place names cannot be used as trademarks.
5. Misleading use of geographical indications as trademarks is prohibited. According to the provisions of China's Trademark Law, if a trademark contains a geographical indication of a commodity and the commodity does not originate from the area marked by the mark, it shall not be registered and prohibited from being used. However, a trademark that has been registered in good faith may continue to be valid.