As an important industry in the modern service industry, e-commerce is known as a "sunrise industry and green industry" and has the characteristics of "three highs" and "three new". The "three highs" refer to high human capital content, high technological content and high added value; the "three news" refer to new technologies, new business formats and new methods. The "four streams in one" of people flow, logistics, capital flow and information flow is a summary of the core value chain of e-commerce. The e-commerce industry has the advantages of market globalization, transaction continuity, low costs, and resource intensification. Looking at the global e-commerce market, the development of various regions is uneven, showing a "three-legged" situation of the United States, the European Union, and Asia. The United States is the earliest country in the world to develop e-commerce, and it is also the most mature country in e-commerce development, and has always led the world. The development of e-commerce is a mature and developed area of ??global e-commerce. The development of e-commerce in the EU started later than that in the United States, but it has developed rapidly and has become a leading region in global e-commerce. As a new player in the development of e-commerce, Asia has great market potential. However, its development speed and share in recent years have not been ideal. It is a sustainable development region for global e-commerce.
Global B2B e-commerce transactions have always occupied a dominant position. Since 2002, they have shown sustained and rapid growth. In 2007, global B2B transaction volume reached 8.3 trillion US dollars, and it is expected to maintain a growth rate of more than 40% in the next few years. rate, B2B transaction volume will reach 26 trillion US dollars by 2010, an increase of more than 30 times compared with 2002.
Generally speaking, the development of global e-commerce is showing rapid growth. With the development of global e-commerce, the development momentum of my country's e-commerce continues to increase. The development of e-commerce in my country presents typical block economic characteristics. The southeastern coast is a relatively developed area, the north and central areas are fast-developing areas, and the west is relatively backward.
E-commerce market analysis: In the early stage, China's e-commerce market continued the momentum of sustained and rapid value-added in e-commerce in 2007. However, in the later period, affected by the global financial crisis and development bottlenecks, the growth in transaction volume slowed down. But overall, the development of China's e-commerce market is still moving forward steadily. In 2008, the transaction volume of China's e-commerce market reached 2.4 trillion yuan, with a year-on-year value increase of 41.2. Among them, the B2B market is still the main component of the total transaction volume. C2C basically maintains the status quo, and B2C will accelerate development; in June 2008, the number of online shoppers in China reached 6,329 million, and the number of online payments reached 56.97 million, with growth rates of 25 and 22.5 respectively. The development prospects of China's e-commerce market remain optimistic.
From the perspective of the three business models of e-commerce, B2B is still the main theme of the e-commerce market. B2B transaction volume accounts for 89.5 of the total e-commerce transaction volume in China, reaching 2.148 billion yuan; while B2C transaction volume accounts for The overall transaction volume accounted for 7.4%, reaching 177.6 billion yuan; C2C transaction volume accounted for 3.1%, reaching 74.4 billion yuan. The biggest change in the overall business landscape is the further expansion of B2C market share. The e-commerce market analyzes the market segments where the three business models are located. In the B2B market, Alibaba still occupies the dominant position in the market. ChemChina and Toocle, owned by Henan Netsheng, are growing rapidly. The vertical B2B platform reflects the huge development momentum.
E-commerce market analysis: 1. The government strengthens the injection of guided investment to solve the problem of insufficient funds
In 2008, the government strengthened the guided investment in the field of e-commerce to improve China's Regarding the investment environment in the e-commerce market, the government has introduced a large amount of funds into the development of e-commerce through policies such as returning investment income to social investors and supporting social investment to repurchase government shares. At the end of 2008, "Zhengjia.com" built on the "Modern Service Industry Service Interactive Support Platform", a key project of the "Eleventh Five-Year Plan" National Science and Technology Support Plan, officially opened in Guangzhou, fully demonstrating that the state's support for the development of e-commerce has reached a new level At a high level, the financial problem of market development has gradually been alleviated.
E-commerce market analysis: 2. The integration and construction of government-led logistics e-commerce service platforms
Unlike companies taking the initiative to build online payment systems, the improvement of logistics systems requires vigorous promotion by the government . By integrating logistics resources across the province and even the country, establishing a logistics company information platform has become the top priority in this period. At present, China already has a number of municipal logistics platforms such as China Logistics Trading Center and Xiamen Logistics Company Information Platform, but they need to be further improved in terms of information quality and functional services. Against this background, in 2008, the state listed the modern logistics company information platform of the Suzhou Industrial Park Comprehensive Bonded Zone as a pilot project for the construction of a national regional modern logistics company information platform. Taking advantage of policy advantages, hardware construction, and software service advantages, Build China's international electronic products trading base.
E-commerce market analysis: 3. B2B still has development potential, and B2C will accelerate growth
From the perspective of the development of the overall market and market segments, China’s e-commerce transaction volume in 2009 will be Reaching 3,427.8 billion yuan, the growth rate remains above 40. In the next 10 years, 70% of China's trade volume will be completed through electronic transactions. China's B2B e-commerce market has huge potential for growth in transaction size. In addition, as e-commerce penetrates deeper into the industry and the B2C market becomes more attractive to investors, the share of the B2C market will show a clear expansion trend in 2009, among which the B2C market in the fields of IT digital and home building materials will become the future It has been a hot area in the development of China's e-commerce market in recent years.
E-commerce market analysis: 4. Logistics platforms will gradually rise, and the payment market is facing reshuffle
From the perspective of e-commerce market support system construction, on the one hand, the logistics company in 2009*** With the continuous promotion of the government, the information platform will have great development, and the platform's information service capabilities will be significantly improved. At the same time, more e-commerce service providers will join the ranks of logistics system construction. On the other hand, online payment service providers will undergo secondary screening in the next two years. Service providers that are short of funds and have imperfect technology, business models, credit systems and other links will be in danger of being eliminated from the market.
E-commerce market analysis: 5. Enterprises and governments work together to improve the e-commerce support system
In terms of e-commerce support system construction, the payment system already has a certain development foundation. Online payment service providers such as Futong already have certain competitive advantages. At the same time, in order to further improve the development environment of the online payment market and continue to expand market share, companies are willing to actively cooperate with governments or financial institutions to improve the payment system, including improving online payment. Credit system work became the main theme in 2008. On January 17, 2008, the third-party payment platform Alipay and China Construction Bank jointly launched the Alipay seller credit service. Taobao sellers who meet the credit requirements will be able to obtain personal micro-credit of up to 100,000 yuan. This is the first time this kind of credit service has been launched in China. The credit model has strengthened the credibility of third-party payment companies to a great extent.
E-commerce market analysis: 6. E-commerce remains attractive for investment, and B2C has become the new favorite of venture capital
In 2008, China’s e-commerce market has made some progress in terms of expanding funding sources and building support systems. In addition to achievements, it is inevitable to face the impact of the global financial crisis. However, as China's e-commerce and industry development are integrated more broadly and deeply, making full use of e-commerce B2C means has become an important way for Chinese industry enterprises to survive the economic winter. important choice. Therefore, investment institutions' attention to China's e-commerce market will not only increase in 2008, but the B2C industry will show a rapid appreciation trend in terms of both the number of investment cases and the amount of investment. A large number of traditional industry segments such as maternal and infant products, IT digital products, jewelry, and building materials have begun to enter the B2C market and have received continued attention from VCs. During the year, Vancl and Mecoxlane received capital injections of US$20 million and US$80 million respectively. It can be seen that B2C has become an important market segment that promotes the development of China’s e-commerce market.
E-commerce market analysis: 7. The e-commerce market share in the insurance, tourism, wholesale and retail industries will expand
From the perspective of industry application, in view of the economic environment in 2008, the national insurance Awareness will be further strengthened, and convenient and fast insurance e-commerce will become the first choice of insurance customers, so insurance e-commerce will continue to develop rapidly in the future; at the same time, as economic growth slows down, provinces and cities will increase their emphasis on the tourism industry, thereby enhancing With the local economic growth capacity and the requirement of secondary entrepreneurship in the tourism industry, tourism e-commerce will become a business that will be focused on development in various places in the future; in addition, CCID Consulting believes that China’s national consumption power will not fluctuate much in the future. When market prices gradually As netizens improve their online shopping, online payment and logistics services, the wholesale and retail e-commerce directly oriented to individual consumers will face the best development opportunities. .
E-commerce market analysis To sum up, China’s e-commerce market in 2012~2013 is full of opportunities and challenges, and the cooperation between the government and enterprises is the basis for seizing opportunities and winning challenges. On this basis, China's e-commerce market will step by step approach the level of e-commerce in developed countries and move forward steadily on the road to becoming the center of the global network economy