Antarctic people are only licensing now, so as long as they are allowed by the brand, they can be listed, so the authenticity is meaningless.
An article in Southern Weekend-"Are the Antarctic people and Hengyuanxiang you bought online genuine products or tags? ",it is said that those long-established old brands such as Antarctic people, Arctic velvet, Yu Zhaolin, Hengyuanxiang, etc., have already cut down their production lines, closed their own factories, and transformed into brand-based e-commerce, which has not been doing business for many years.
Once an established manufacturer, now it is a business that only sells tag. These branded goods purchased by consumers, even those sold in flagship stores, are produced in a large number of small factories or workshops all over the country. In other words, only the tag is true, the goods have nothing to do with the brand, and the price is low and the quality is poor, which is equivalent to adding authentic tag to the floor spread.
Extended information:
Brand authorization is a popular marketing method in the world, and more than one third of the Fortune 5 powerful enterprises are related to brand authorization. Brand authorization is particularly common in the clothing industry. Whether it is to increase market share, reduce risks, or spread or extend the brand, the basis of brand authorization is to maintain the brand's credit.
in reality, various forms of brand authorization, such as designing, selecting materials and determining the process, are handed over to qualified enterprises for OEM ODM; For example, the OBM form of handing over the trademark to other people's products with ready-made excellent quality. No matter which one is adopted, there is a common feature, that is, the brand has strict control over the quality of the manufacturer's products and attaches great importance to the risk of brand authorization. It is really rare for Antarctic people to sell tags regardless of quality control.
People's Daily Online-"Only selling tag, no quality control" Why is it successful?