Land Rover and Rover were originally products of British MG-Rover Group, but they were taken over by German BMW Group in 1994 due to their poor management. In March 2000, BMW Group divided Rover into three parts, sold Rover's off-road vehicle part (Land Rover) to Ford Company of the United States for $2.7 billion, and kept the MINI brand part for itself, while the MG-Rover was left to the British government for repurchase. So now Land Rover is a subsidiary of Ford and Rover is an independent car company in Britain. In 2005, due to poor management, it was acquired by Shanghai Automobile Group and Nanjing Automobile Group, and the remaining property rights. Rover will be reborn in SAIC Yizheng Factory and Nanqi Pukou Automobile Factory, and Nanqi will also set up a factory in Admore, Oklahoma, USA to produce Rover brand cars.
Land Rover was originally translated as "Land Rover" in Hong Kong, and the Chinese world has always called it "Land Rover". However, in Chinese mainland, Geely filed an application for Land Rover trademark registration with the relevant departments on199910. The registered trademark covers automobiles and motorcycles, and it was officially registered successfully on March 7, 2006. Ford Motor Company of the United States only began to apply for trademark registration for Land Rover in 2003. Nearly two years later, the trademark "Land Rover", which has always enjoyed a good reputation in the field of off-road vehicles, was lost. In the face of the law, Ford can only choose Land Rover in another way.