The French company DECATHLON is a large-scale multinational sporting goods company that integrates design, production, circulation, sales and service. It ranks second in the industry in the world. In 2001, turnover reached 2.7 billion euros. Decathlon was founded in 1976 and established a joint-stock company in 2000. It currently has more than 300 stores around the world and more than 25,000 employees, including 280 professional designers. The company established its own vocational training school earlier.

Since Decathlon designed and launched its first sports product in 1986, the company has developed and launched 10 brand series for different sports. Each brand trademark is guaranteed by experts who understand the sport and customer needs to provide quality and technical guarantees. The sales staff are experts who are keen on various sports and can provide customers with professional advice and professional services. In Decathlon's stores, the ratio of self-operated brand area and strategic partner brand area is approximately 6:4.

Decathlon’s goal is to develop production and retail businesses equally in all countries where Decathlon exists, and to graft its successful development experience in France to its business in China. In 1992, the first office in China was opened in Hong Kong. In January 1998, China's first direct sales store with a business area of ??1,000 square meters was opened in Xinzhuang, Shanghai. So far, Decathlon has 6 branches in China, located in Hong Kong, Guangzhou, Shenzhen, Shanghai, Tianjin and Taiwan, as well as 4 direct sales stores in Shanghai, Guangzhou, Tianjin and Taiwan. It is planned to open another direct sales store in Shenzhen in the near future, and open large Decathlon sports goods shopping malls like those in Europe in Shanghai and Beijing.