Question 1: What are the plant protein drinks? Plant protein drinks refer to emulsion liquid products made by using plant fruits, seeds, stone fruits or nuts with high protein content as raw materials, grinding them with water in a certain proportion, removing the residue, and then adding ingredients. , requiring the protein content of the finished product to be no less than 5g/L. According to different processing raw materials, plant protein drinks can be divided into four major categories. The first is soy milk beverages, and its products can be divided into pure soy milk, prepared soy milk, and soy milk beverages; the second is coconut milk beverages, which use coconut pulp as raw material, squeeze it to make coconut milk, and add an appropriate amount of water, sugar and other ingredients to prepare it. The third is almond milk beverage, which is an emulsion product made from almonds as raw material, and is prepared by adding water, sugar and other ingredients after soaking, grinding, pulping and other processes; the fourth is other plant proteins Beverages, such as walnuts, peanuts, pumpkin seeds, sunflower seeds, etc., are prepared by grinding and pulping walnuts, peanuts, pumpkin seeds, etc. with water in a certain proportion, and then adding sugar and other ingredients.

Question 2: What is a plant protein drink? What are the benefits of this drink? Plant protein beverages are milky beverages made from plant nuts, pulp and soybeans (such as soybeans, peanuts, almonds, walnut kernels, coconuts, etc.), processed and blended, and then high-pressure sterilized or aseptically packaged.

This is mainly to distinguish the source of protein, which is to tell you that the source of protein is plant, which is different from animal protein, but not big. In terms of ingredients, the protein composition of animal protein is mainly casein 78-85, which can be better absorbed and utilized by adults; more importantly, animal protein has a complete range of essential amino acids in a reasonable proportion. It is easier to digest, absorb and utilize than ordinary plant-based protein, and its nutritional value is relatively high.

Plant protein is a type of protein extracted from plants. Its nutrition is similar to that of animal protein, but it is low in fat. It is an ideal food for people with high blood pressure, coronary heart disease, and diabetes. At the same time, due to its high fat content Low also indicates that it is not as good as animal protein in providing energy. But it is better than animal protein for certain groups of people.

It can be eaten with confidence, and there are usually additives. There are detailed instructions in the food instructions.

Question 3: Are plant protein drinks different from milk? Both can provide the protein needed by the human body. Protein can maintain the mechanical balance of all aspects of the human body, study and work. They all play the same role, except that one is plant-based, such as soybeans, and the other is animal-based, milk, and that's it. In the past, monks did not eat meat. In order to satisfy the body's daily protein needs, they would eat soybeans instead of animal proteins such as meat, eggs, and milk.

Question 4: What are the plant protein drinks? Kangreme 5.5 soy milk, VV soy milk, coconut milk, Lulu, coconut palm juice, and Dazhai walnut juice

Question 5: What are the popular brands of plant protein drinks on the market now? What are their product features? For example: What flavor do you prefer, etc. 5 points. I think the best product of plant protein drinks in the domestic market is Lulu Almond Dew. It has a mellow taste and a strong almond flavor. It is delicious and has moderate sweetness. It will be more fragrant when drunk hot. I think the taste is very unique, and I've been drinking it since I was a kid. It's good quality and cheap, and it's great for everyone! Absolutely conscientious enterprise

Question 6: Which category of plant protein beverages are registered trademarks? Class 32 - Beer; non-alcoholic beverages; syrups and beverage preparations; fruit wine;

Thanks Accept it, don’t know how to ask!

Question 7: What kind of functional beverage does plant protein drink belong to? Is it good?

Question 8: Are plant protein drinks good? It is good for the body and helps the body eliminate toxins. I bought it for my mother from the source of drinking water

Question 9: Why is the market size of vegetable protein drinks not large? Chengde Lulu and Hainan coconut palm juice are the leading The market size of representative plant protein drinks has always been small. Compared with the market size of tea drinks and fruit juice drinks, the market size is far behind: the two leading brands, Lulu and Coconut Tree, have basically hovered around 1 billion yuan in sales for many years. It becomes very difficult to do it any higher.

Is the main reason for this: the small size of the plant protein beverage market itself, the inaccurate grasp of target consumers and their needs, or insufficient guidance of consumer needs? Beijing Precision Planning relies on 15 years of practical experience in successful marketing planning by food companies. He believes that although the market size of plant protein beverages is not as large as that of tea beverages, if the marketing level of production companies continues to improve and marketing methods continue to innovate; from selling one bottle of beverages now to selling two or even three bottles, the market for plant protein beverages will be The scale is bound to grow exponentially. Just like the emergence of Wong Lo Kat, the market size of herbal tea drinks has increased from several hundred million to more than 15 billion, which has doubled dozens of times. Marketing loopholes in strong brands of plant protein drinks It should be said that among the well-known brands of plant protein drinks, Chengde Lulu, Coconut Palm Juice and Dazhai Walnut Dew are all companies that work very hard and are ahead of other plant protein drinks in terms of marketing. , and also showed professional marketing level. In particular, Lulu's brand planning and market planning are close to the marketing models of international brands such as Coca-Cola and Master Kong. However, Precision Planning believes that these three brands still have shortcomings, which directly affects the further improvement of product sales. Chengde Lulu: The brand spokesperson is Xu Qing. The selling point of Lulu Beauty Shop is to exude natural beauty. The brand communication slogan is "My Private Beauty Drink". Lulu basically represents the highest level of plant protein beverage marketing. However, there are also obvious shortcomings, that is, it has not raised the brand communication to the height of history and culture, making itself the inheritor and promoter of the efficacy of almonds, history and culture, and the number one brand of authentic almond drinks. This not only limits the expansion of product sales, but also leaves market opportunities for potential competitors. In fact, Chengde Lulu was the first in China to develop almond drink, an almond drink, and it has always strictly controlled product quality. In order to ensure the nutritional efficacy of the product, it has done a lot of work on the processing technology. This rigorous and meticulous Their style allowed them to still occupy the leading position among the various almond drinks that appeared later. Coconut tree coconut juice: The advertising slogan is "Drink coconut tree coconut juice, white and tender." Spreading slogans that are too straightforward can easily arouse the resentment of target consumers. Coconut palm juice has very outstanding product strength and the product tastes very good, but the brand planning and marketing model have always been tepid. There is no precise brand positioning; there is no advertising slogan that consumers can remember; there is no product selling point that impresses consumers. The design of the company's website is also completely different from the brand image of Coconut Coconut Juice. Coconut palm juice seems to be getting weaker and weaker in terms of marketing. Dazhai Walnut Dew: The brand spokesperson is Sun Li. The brand communication slogan is "Pure quality, nutrition I trust". Accurate Planning believes that the selling points of Dazhai Walnut Dew’s products are inaccurate. The target consumers of walnut drink are women aged 26-45. Their main purpose of drinking walnut drink is not nutrition, but the pursuit of youth and beauty. On the surface it looks just a little bit worse, but the result could be a lot worse. Identifying consumer needs is the key to market success Approving consumer needs is the key to market success. The only correct way to understand consumer needs is to do professional consumer market research, there is no other way. If you start doing branding and sales planning without professional and scientific market research on your products, it will be difficult for you to find the real needs of consumers. When product sales are not going well, you have to go back and do market research. Just like a lyric says, "From the end to the starting point, I didn't realize it until now." It is really a pity to pay such extra tuition. After all, your money does not come from the strong wind. We recently contacted an almond beverage company in Shanxi, and they hired A Bao to be the spokesperson for their product brand. The product's advertising slogan is "I drink and I get lucky." As a result, the product sold more than 2 million yuan after one year of production. When the products reach the agents, most of them are returned because they cannot be sold. The company says that the main reason is that there is no advertising support. Based on the preliminary diagnosis of this product, Accurate Planning believes that this is a very typical failure case of failing to identify the needs of target consumers.

First of all, the target consumers of almond drinks are also women aged 26-45. Their purpose of drinking almond drinks is to pursue functional benefits beyond thirst quenching. For example, the more they drink, the younger they become, the more they drink, the whiter they become, the more they drink, the more beautiful they become, and the more they drink, the more attractive they become. Charm, etc...gt;gt;

Question 10: The advantages and disadvantages of protein drinks, protein drinks, and plant protein drinks. Although drinking plant protein drinks is beneficial to the human body, it is not suitable for the elderly, pregnant women, and children. People who are infirm should not regularly drink plant protein drinks containing sodium cyclamate. Regular consumption of plant protein drinks containing cyclamate and other additives will put a burden on the human liver and may even cause harm to the nervous system, and its effects are more harmful to the elderly, pregnant women, and children who have weak metabolic and detoxification abilities. To be obvious