But now there is a situation in China, where some once famous big brands can't succeed. It's not a brand-new scene, but they sell their own brands to make money. This kind of behavior is called OEM, and the brand of Antarctic people is one of the little professors. Why did this famous brand end up like this? Let's take a look.
The brand "Antarctic people" was founded at the end of last century. Antarctic people started from the clothing industry, and his spokesman was also the singer Andy Lau, who was a smash hit at that time. Moreover, the concept of thermal underwear was first put forward, which was very popular at that time. After 8090, people became familiar with the advertisements of Antarctic people.
Similarly, advertising is one of the reasons why it is well-known in Antarctica. After reaching the good brand reputation of Antarctica, it began to fully enter the textile field. These include down jackets, home textiles, bedding and so on.
After ten years of ups and downs, Antarctic people have been able to have their own place in China's clothing industry, but with the financial crisis of that year, the textile industry has been constantly impacted. At this time, Zhang Yuxiang, the founder of the Antarctic people, knew that it was necessary to lead the enterprise to run and transform, otherwise the brand would not be guaranteed.
In 2007, when e-commerce developed in an all-round way, Antarctic people finally saw some vitality and began to build e-commerce through backdoor listing, which was the biggest turning point for Antarctic people. From then on, they no longer pay attention to products, but only care about their own brands.
From this time on, Antarctic people began to stop the production of factory products, but concentrated on selling their own trademarks. And how to make a profit through this kind of OEM, let's see how they operate. The first is to become a distributor of this brand. This kind of dealer has great authority and can directly buy the tag of Antarctic people. China factory put all the products on this brand, and turned a low-cost unlicensed product into a national brand, and the price doubled. As long as you search for Antarctic people, there will be various specialty stores.
In fact, dealers operate in China. As long as they spend hundreds of thousands of health care money, they can own an old-fashioned genuine store. If you can't promote it, it doesn't matter, there are more stupid ways to operate. In addition to giving you goods, Antarctic people will also give you tweets, posters and tell you to sell words and so on. However, if there are certain sales requirements, it cannot be said that this method is not good. However, many domestic brands headed by Antarctic people have disputes with customers because of quality problems, and the reputation of Antarctic people is getting worse and worse. What do you think of this?