New tea pioneer likes tea, headquartered in Shenzhen, Guangdong. 20 12 hi-tea originated from the riverside of an alley in Jiangmen, Guangdong Province, and opened a new tea era with a cup of original cheese tea. Xicha, formerly known as ROYALTEA, was upgraded to registered brand HEYTEA on 20 15 because it could not register its trademark. As a young, scientific and international brand of new tea chain in China.
Hi Tea combines China's cultural tradition and creative innovation, focusing on presenting high-quality tea fragrance from all over the world, thus opening a new wave of tea drinking. By the end of June 2020, 5438+065438+ 10, Xicha had more than 660 stores in more than 55 cities in Chinese mainland, China, Hongkong and Singapore. Under the internet trend, Xicha actively promotes digital construction and uses information platforms to reach more consumers.
Consumer welfare: it is a special commercial welfare, which means that consumers can get an A share when buying conventional goods and services under the premise of normal selling price of merchants. This kind of benefit is called consumer welfare.