Brand refers to the concept that can attract consumers and build brand loyalty, thereby creating a brand (and market) advantageous position for customers. The brand concept should include core concepts and extended concepts.

The brand concept must be unified and complete, including corporate business areas (industry, main products, etc.), corporate image (multinational, local, etc.), corporate culture (rigorous, enterprising, conservative), product positioning (High-end, mid-range, low-end), product style (fashion, trendy, dynamic).

Brand is an identification mark, a spiritual symbol, a value concept, and the core embodiment of excellent quality. The process of cultivating and creating a brand is also a process of continuous innovation. Only with the power of innovation can we remain invincible in the fierce competition, consolidate the original brand assets, and participate in competition at multiple levels, angles, and fields.