1. Where is the Double Eleven investment entrance in 2016? Every year when Double Eleven comes, some novice sellers will miss the Double Eleven event registration because they cannot find the event registration entrance. . At this time, everyone needs to read this article. The editor will teach you how to enter the Double Eleven investment promotion portal. There are two methods: 1. The event investment promotion portal will be displayed on the Merchant Center-Marketing Center-Official Event Registration Page. It is recommended that you pay attention to it. Just change the page. When the event starts, the Double Eleven event registration will appear at the official event registration office; 2. Pay attention to Tao Marketing. After the event starts, there will be an activity window for Double Eleven investment registration. Click to register now. 2. 2016 Double Eleven registration requires Tmall merchants to participate in Tmall official marketing activities and must abide by the following five rules: (1) If the merchant violates the "Tmall Rules" and fails to pass the exam within the penalty period, Restricted event registration. Penalties and deductions and restrictions on the number of days of marketing activities are as shown in the following table: (2) The following two points are regarded as violations of the requirements of "large-scale official events" organized by Tmall. According to the provisions of "violation of commitments", 6 points for general violations will be deducted: 1 . Any merchant who registers for a large-scale official event organized by Tmall withdraws during the product submission stage or during the event (including warm-up and formal activities); 2. The merchant violates the price agreement of the large-scale official event and the event ends The selling price of the product within the last 15 natural days is lower than the event price during the event. Excludes merchants selling individual products (such as 3C digital products, jewelry and precious metal (gold, silver, platinum) products, seasonal clearance, etc.). (3) When the overall ranking of a merchant’s store is low, the merchant is not allowed to sign up to participate in Tmall marketing activities. (4) The merchant's DSR score and after-sales service comprehensive indicators must meet the requirements of the store's main first-level category. (5) After the merchant's registration is approved by Tmall, if it is discovered before or during the marketing activity that the merchant's store has abnormal data phenomena in transactions, rights protection, marketing and other aspects (including but not limited to abnormal transaction account, transaction Abnormal funds, etc.), Tmall will suspend or terminate the merchant's continued participation in marketing activities. (6) In order to ensure that consumers enjoy practical discounts in Tmall marketing activities, Tmall requires merchants participating in marketing activities to provide consumers with more competitive product prices and not to engage in price fraud against consumers. If a merchant does not provide the most competitively priced products to consumers through the marketing activities it participates in, Tmall has the right to suspend and/or terminate the merchant's continued participation in marketing activities once Tmall discovers and verifies this. At the same time, the discounts given to consumers by merchants when participating in previous Tmall marketing activities will be one of the criteria for considering whether merchants can participate in major Tmall marketing activities.