Nanjing trademarks play a certain role in the development of enterprises in most cases. Now more and more enterprises have registered trademarks before using them, mainly because they have legal effect. This is the best way to promote your company, allowing more consumers to know your company while also preventing your company's trademark from being infringed. So what are the specific functions of corporate trademarks?

It is undeniable that it allows consumers to better understand the existence of the company, and trademarks can convey information about the founder, company, products, etc., and invisibly convey the brand to consumers. Because the trademark has been approved, the understanding of this trademark can be communicated and conveyed well just by saying the name, so it is necessary to have the communication function.

After having a trademark, consumers can search based on the trademark, clearly distinguish the differences between the trademarks of different companies, and make purposeful and selective choices when shopping, which not only facilitates consumers to find the corresponding products products, it also increases the recognition and influence of the enterprise represented by the trademark. When increasing the value of the trademark, it also increases the intangible assets of the enterprise.

For example, an enterprise needs to integrate its offline industries and then put them online, which is what we usually call entering an e-commerce platform. Enterprises that enter the e-commerce platform need to have the blessing of a trademark. If Without the blessing of a trademark, companies cannot open stores on various e-commerce platforms, losing an important business opportunity.

Moreover, a trademark can exist indefinitely for a company. Although you will be told that the registered trademark is only valid for ten years after it is approved at the beginning, if you renew or extend it before the expiration of ten years, you can restore the validity of the trademark for another ten years, and so on until the invalid period is valid. Of course, the functions of an enterprise are not just the above-mentioned contents, there are many functions that need to be derived by the enterprise in practice.