(1)Manufacturer identification
Moutai Distillery has not entered into a joint venture with any other manufacturer, nor has it shared its trademark licensing rights with any manufacturer, nor has it established any First factory, second factory and branch factory, etc. Any "Moutai" marked as being produced by an associated factory, the first factory, the second factory, or a branch factory is absolutely certain to be fake.
(2) Registered trademark identification
The entire bottle of Moutai is affixed with the registered trademark "Kweichow Moutai", which is printed on imported 100g stencil paper and is used for 500ml bottles. The size of the trademark paper is 90 mm x 125 mm. The pattern of the domestic wine trademark is divided into three parts: in the middle is a 60 mm wide white diagonal strip from the upper right to the lower left, with two thin black lines and four thick black lines at the top and bottom respectively, and the five red "Kweichow Moutai" The words are sandwiched in the middle. There is a 13 mm wide gold strip at the junction of the diagonal belt and the upper left corner, with four black characters on the strip: "famous at home and abroad". In the upper left corner is a red color block, with a white circle with a diameter of 35 mm and a gold edge in the middle. Inside the circle are circular wheat ears, golden gears and red five-pointed star patterns from top to bottom. There is a thin gold line where the diagonal strip meets the lower right corner. On the red color block in the lower right corner, there are eight white words "Produced by China Moutai Distillery", and under the white words there are black words "53% VOL, 500mL" indicating the alcohol content and capacity. The specifications stated on the back of the bottle are 65 mm x 85 mm and are edged in red. There is a 10 mm wide white border around the edge. The date of manufacture is in blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.
The trademark and back sticker of the fake "Maotai" are printed on ordinary paper. The trademark specification is 100 mm × 140 mm, and the back sticker specification is 133 mm × 85 mm. The color matching of various patterns is confusing, the layers are unclear, the colors are light, and the specifications are inconsistent. The fonts used are also obviously different from the real trademarks. The factory date is written in red or other colors.
(3) Identification of packaging materials
The bottle of Moutai is a milky white glass bottle with a big red threaded twist-off anti-theft aluminum cap and the words "Kweichow Moutai" on the top. It is written in white, and there is no inner stopper in the mouth of the bottle. The whole bottle of wine is wrapped with a piece of high-quality square leather paper and packed in a color box: the outer packaging color box is made of imported white paper plus fine corrugation. The font and color on the box are consistent with the trademark and back sticker.
Fake "Maotai" bottles are sealed with red plastic caps of different shades, some are transparent without words, and some have fake "Maotai" characters. The bottle caps are either white or red. The lids also have different wall patterns, including yellow twist-off aluminum caps, and plastic lids with twist-off yellow aluminum caps. There are several types of inner plugs: spiral type, waistline type, flat top type, etc. The outer packaging box is made of unqualified and low-quality leather paper or other materials.
(4) Identification of sensory characteristics
Moutai is made from wheat, fermented eight times, and stored for two to three years before leaving the factory. Its unique sensory indicators are that the wine is colorless and transparent, with a mellow and sweet aroma when drinking, no suspended matter and sedimentation, a prominent wine aroma, elegant and delicate, a mellow body, a long aftertaste, and a long-lasting aroma in the empty cup. Fake "Maotai" is mostly counterfeited with sorghum wine, Baigan wine, prepared wine, etc. It is difficult to have the color, aroma and taste characteristics of Maotai wine. [Edit this paragraph] Effects of Maotai liquor: The alcohol content is low but not light, pure, slightly yellow, crystal clear, soft and mellow, neither irritating the throat nor irritating the head. After drinking, it makes people happy and comfortable, stimulates the intestines, and has the functions of relaxing muscles and activating blood circulation, Promotes health, longevity and longevity. Premier Zhou Enlai commented that Moutai "drinks better than vodka, has the characteristics of not sore throat, no headache, can relieve fatigue and stabilize the spirit". "Former US President Richard Nixon once praised "Moutai liquor can cure all diseases."