The earliest record of Moutai is "Renhuaicao Zhi" during the Jiaqing period of the Qing Dynasty.

The book contains a record that "the liquor making in Maotai Village in the west of the city is ranked first in Guizhou." [38] In the forty-third year of Kangxi's reign (1704), "Gesheng Shaofang" officially named its wine Maotai.

According to the "Old Zunyi Prefecture Chronicles" of the Qing Dynasty, during the Daoguang period, "No fewer than 20 houses were burned in Maotai, and the cost of food was no less than 20,000 shi." In the 23rd year of Daoguang (1843), the Qing Dynasty The contemporary poet Zheng Zhen praised Moutai as "the best wine in the country of Guizhou".

Before 1949, the production of Maotai liquor was in decline, and there were only three distilleries, namely: "Chengyi Distillery" funded by the surname Hua, known as "Huamao"; "Rong Maotai" funded and established by the surname Wang. He Winery" is called "Wang Mao"; "Hengxing Winery" funded by Lai is called "Lai Mao".

In 1951, the government merged three private breweries, Chengyi (Huamao), Ronghe (Wangmao), and Hengxing (Laimao), through redemption, confiscation, and takeover, and implemented the three-in-one brewery. Policy—The state-owned Moutai Distillery was established.

Development History:

On March 28, 2013, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protected name and scope of protection for the "Moutai" geographical indication product.

On June 12, 2019, Moutai Group announced that it would stop using the "National Liquor Moutai" trademark before June 30. On June 29, 2019, it was officially renamed "Kweichow Moutai". Production situation In 2016, the total production of Moutai and series of base liquors was approximately 60,000 tons, of which Moutai base liquor was approximately 39,000 tons, and series base liquor was approximately 21,000 tons.

Moutai achieved a year-on-year sales increase of 37.6% and a year-on-year sales increase of 40.6%. In 2017, the output of Moutai base liquor reached 42,771 tons, completing 130.9% of the annual plan, and the qualification rate for storage was 99.96%. On October 23, 2019, the 2019 Fortune Future 50 list was announced, with Kweichow Moutai ranked 39th.