Chanel's iconic Logo is formed by overlapping two capital letters "C" back to back, which embodies the extremely simple design concept and seems to contain endless reverie.

this Logo was personally designed by its founder coco chanel in 1925, and it has been used ever since.

There are three different opinions about the inspiration of this Logo. One is that it was inspired by the glass window of Aubazine Church, because coco chanel spent his childhood there.

Secondly, coco chanel once happened to see a Renaissance double C Logo at a party, so he fell in love at first sight and finally incorporated it into the logo design.

The last statement has been accepted by the public for many years. It is said that in the early years, a man named Capel entered coco chanel's life. He deeply loved coco chanel, supported her career and provided a lot of help.

font of chanel's logo:

Couture English font.