Through the rapid development of enterprises, maintaining profitability, actively paying taxes, relocating the employed population, providing employee benefits and working environment, ensuring product quality and after-sales service, we will assume responsibility for society and become a pioneer in private enterprises. This is another distinct impression Lian Lianggui gave people. All money in the world is money, and only by making money can you get ahead. In 1995, in Tianjin's new round of opening-up, he used his forward-looking vision to find business opportunities, took the initiative, and took an important step in establishing a joint venture with Hong Kong businessmen. With the successful establishment of Hetai Group (China) Investment Co., Ltd., Lian Lianggui's career has entered a new stage. Now, Hotai Group has developed into a large-scale private enterprise group with 10 subsidiaries, spanning clothing and apparel, catering and hotels, commercial real estate, decoration and other industries, and more than 200 specialty stores across the country. "Hetai" brand was recognized as "Tianjin Famous Trademark", honored as "Top 100 Enterprises in the National Clothing Industry", and won the titles of "China's Famous Leather Clothing" and "King of Genuine Leather Clothes". "Create your own style and express superior quality" has become the enduring driving force of the Hetai brand. Hetai clothing is exported to overseas markets such as Russia, South Korea, Canada, and Nigeria, and won the title of "No. 1 in foreign exchange earnings from Russian exports in the same industry in 2003." He himself won the honorary titles of "Top Ten Outstanding Young People in Dongli District" and "Top Ten Young Private Entrepreneurs in Tianjin".

Create a model of landmark tourism business sector in the Bohai Rim. In 2003, it was the critical stage of Tianjin's implementation of the "three-step" strategy, and the development of the modern service industry was mentioned as a top priority in the urban development strategy. Building a landmark commercial building in Tianjin and reshaping the new image of Tianjin’s business has become a colorful dream for Tianjin people. When Lian Lianggui assessed the situation, he made a prompt decision and chose the golden corridor between Tianjin's central urban area and Binhai New Area to accurately enter commercial real estate and promote Hotai Group from a high starting point to take a key step in converting production and expanding. He said: Everything I did was to fulfill this dream. In October 2004, a much-talked-about incident occurred in Tianjin. In the opinions formulated by the Tianjin Municipal People's Government on accelerating the business development of Tianjin, the "Tianyi Moore" theme square is listed at the top of the construction of large-scale commercial facilities in Tianjin in the next few years. This is the first time in Tianjin that a commercial facility project established by a private enterprise has been listed in such an important position in government planning. The main investor in the project construction is Dongtai Investment, and the leader is Lian Lianggui. With the establishment of Tianjin Dongtai Century Investment Co., Ltd. and a series of preliminary operations, a major project with the most advanced concepts, the largest investment scale, and the most widespread influence in Tianjin's commercial field - "Tianyi MALL" theme plaza has become widely known and anticipated. .

The "Tianyi MALL" theme plaza project will fully demonstrate the international advanced concept of experience economy, achieve a high degree of integration of shopping, consumption, and tourism concepts, and build a comprehensive shopping, entertainment, leisure, and tourism integration. The business model forms a large collection of world-famous cities, famous attractions, famous style buildings, famous performing arts programs and famous customs, fully reflecting the agglomeration effect of different industries and the essential characteristics of circular economy. This project will eventually be built into a fashion-leading landmark commercial building in Tianjin, forming a new urban business district based on Toray, echoing the airport economy, extending Binhai New Area, and radiating to the Bohai Rim region. The preliminary operation of this project has been very smooth. It has received great attention and strong support from the municipal and district governments. The Tianjin Municipal Government not only ranked the project first among the city's top ten commercial facility construction projects, but also included it in the Haihe River comprehensive development plan. The Tianyi MALL case name press conference and groundbreaking ceremony were both hosted by Wu Xiaoli, the famous host of Phoenix TV. The groundbreaking ceremony on March 6 this year was grand and enthusiastic. Huang Xingguo, deputy secretary of the Tianjin Municipal Party Committee and executive deputy mayor, Huang Xingguo, deputy mayor, Lu Jinfa, executive vice chairman of the CPPCC CPPCC, Zhang Youhui, secretary of the Dongli District Party Committee, Zhang Zhonghua, district mayor, and relevant leaders of relevant municipal committees and bureaus were all present. The Dongli District Government, where the project is located, provides assistance, support, and promotion from various aspects such as resource allocation, policy support, and follow-up services. The project has gone through important stages such as the release of the case name and the groundbreaking ceremony, and has now entered the substantive start-up stage. Soon, a brand new Tianyi Club will be built.

The project plans a total construction area of ??800,000 square meters, a total investment of 2.5 billion yuan, and an investment of 1 billion yuan in the first phase. This year, it will achieve three major goals: foundation laying, building sales and opening sales. The project will be completed in about three years. All built.

The construction of the "Tianyi Moore" project will surely become a highlight in the construction of Tianjin's golden commercial sector, and its influence and influence will inevitably lead to the reshuffling of commercial resources in the Bohai Rim region. The Tianyi MALL project has won the title of "Tianjin's most valuable commercial real estate project". Lian Lianggui has entered the top ten commercial real estate figures in Tianjin and won the China Real Estate Innovative Figure Award. A pioneer in promoting the development of Tianjin and Zhejiang. Lian Lianggui’s value is not only reflected in enterprise development and project construction. He also serves as the president of the Tianjin Zhejiang Chamber of Commerce, shouldering the important task of "serving Tianjin and Zhejiang and striving for development." In the past few years, he has gathered the popularity of more than 1,000 "Zhejiang brand" companies and more than 180,000 employees, and made outstanding achievements in the economic development of Tianjin. As of 2006, the cumulative investment by Zhejiang businessmen in Tianjin exceeded 70 billion yuan. , a large number of famous brands and enterprises have emerged. It has grown to more than 5,000 enterprises, providing employment for 400,000 people. In 2006, it achieved profits and taxes of nearly 5 billion yuan. Zhejiang businessmen have formed a unique group. While growing, Lian Lianggui led the Tianjin Zhejiang Chamber of Commerce to actively promote economic and cultural exchanges between Tianjin and Zhejiang. He visited the "Yangtze River Delta" and the "Pearl River Delta" twice with the Tianjin delegation. He used the reputation of Zhejiang's corporate brands in Tianjin to promote Tianjin's good investment environment and played a multi-faceted positive role in attracting investment.

The total agreed investment amount of the Tianjin delegation in the "Yangtze River Delta" investment promotion is 28.7 billion yuan, of which the Zhejiang Chamber of Commerce has facilitated approximately 6 billion yuan, and 4 billion yuan has been invested; the total investment amount in the "Pearl River Delta" investment promotion agreement About 30 billion yuan, of which the Zhejiang Chamber of Commerce contributed about 15%. Lian Lianggui's mature performance and successful organization have brought the work of the Tianjin Zhejiang Chamber of Commerce to a new level. A chamber of commerce, a big economic stage, a powerful influencer, a success in the industry, and well received by all walks of life in Tianjin. Comrade Zhang Lichang, member of the Political Bureau of the Central Committee of the Communist Party of China and Secretary of the Tianjin Municipal Committee of the Communist Party of China, personally wrote the inscription "Enhancing Cooperation and Promoting Development" for the Zhejiang Chamber of Commerce. The Chamber of Commerce has won two awards: "Tianjin Advanced Society" and "Two-way Service Advanced Unit". As the legal representative of the enterprise, Lian Lianggui is a taxpayer. As an enterprise unit that builds a harmonious society, he is the guide for attracting social employment carriers. As a basic element of advanced socialist culture, he is an idealist. "Sentiment to the business community and repay the society" is Lian Lianggui's spiritual admiration and consistent style. Whenever the country and people are in urgent need, he always actively contributes with the intention of building a harmonious society.

When there were floods in the south in the early years, he generously donated clothes to the people in the disaster area; in order to support the people in the old areas, he donated clothes in times of need; in the fight against SARS, he made donations without hesitation; in daily donations to support education He has repeatedly made contributions to helping those in need and those in need. On the basis of donating more than one million yuan to the Hope Project, the Tianjin Zhejiang Chamber of Commerce and Tianjin Education Foundation, which he actively advocated and initiated, jointly established the Zhejiang Merchant Love Fund. meeting, and successfully held a donation ceremony to the Tianjin Education Foundation, setting up a 10 million yuan special fund for the development of education in poverty-stricken areas in Tianjin. It has been fully affirmed by leaders at all levels in Tianjin. At the same time, Lian Lianggui himself was also hired as the vice chairman of the Tianjin Education Foundation. This was a full recognition of Tianjin Zheshang and himself from all walks of life, and helped the company establish a good public image and gain a wide reputation.

In recent years,

The Binhai Zheshang Group founded by Mr. Lian Lianggui has developed more than ten subsidiaries after more than ten years of development, involving real estate, finance, commerce, and clothing. It is a large-scale private enterprise group in many fields, and has won the title of China's Top 500 Private Enterprises and Tianjin's Top 100 Private Enterprises for many years.

While developing the enterprise, he actively assumes social responsibilities, performs social responsibilities, shows love, actively provides poverty relief and disaster relief, rescues disadvantaged groups, and repays society.

He donated 9 million yuan in donations to Wenchuan and Yushu disaster-stricken areas respectively; he invested 15 million yuan in establishing the Tianjin Zhejiang Merchant Love Foundation and the Lian Nanfu Education Fund, which are used for education in poverty-stricken areas in Tianjin and Zhejiang. development and the education of poor students; at the same time, it has made many donations to educational institutions at all levels in Tianjin, the Disabled Persons' Federation, etc. to support the development of public welfare undertakings, with a total of nearly 50 million yuan in donations to society. < /p>

Tianjin Model Worker

Tianjin’s First Glorious Star