Trademark is the identification of goods or services, which plays a role in brand identification and market recognition. When there is the word TM on a trademark, it means that the trademark has temporarily applied for registration, and the Trademark Registration Office is reviewing the trademark, but the trademark registration process has not yet been completed, and the trademark owner can only use the right to use the trademark. The TM trademark is a temporary stage before trademark registration. The scope of trademark credit and protection is relatively narrow. If the trademark registration application is successful, the trademark owner can use the R symbol to represent the registered trademark.

Trademarks are classified according to categories, and the basic principle is to distinguish between goods and services. If there is similarity or similarity between trademarks, it can constitute a trademark conflict. In order to avoid trademark conflicts, trademark applicants can search the trademark database by themselves when submitting a trademark registration application to try to avoid similarities, proximity, and violations of public order and good customs between trademarks, so as to avoid being sued by others for rights protection and delaying the timeliness of trademark operations.

How to protect and maintain the legitimate rights and interests of trademarks

Trademark owners must use trademarks in compliance with the law and pay attention to trademark protection and prevention of infringement. The consistency and correctness of drawings, logos and trademark names are all contents of trademark maintenance. Trademark owners can choose legal channels such as publicity and promotion, rights protection litigation, and domain name renewal based on their own circumstances to protect the rights and interests of their trademarks. If trademark rights are infringed, effective legal measures should be taken as soon as possible to protect the legitimate rights and interests of the trademark.