Tourism management essay sample (2)

Tourism Management Paper 2

A brief analysis of the characteristic development of tourist souvenirs

Abstract: As an emotional link connecting tourists and tourist destinations, tourist souvenirs have become an important It is an important indicator of the influence of tourist destinations and tourism services. However, many tourist attractions lack important understanding of tourist souvenirs, which causes some problems in the development and design process of tourist souvenirs. This article discusses the main problems existing in the development process of tourist souvenirs. Analyzed and put forward strategic suggestions for the design of tourist souvenirs from the perspective of characteristic development.

Keywords: tourist souvenirs; characteristics; development

With the rapid development of our country’s economy and the improvement of people’s consumption levels, more and more people have become a member of the tourist army. , the tourism industry has also developed vigorously. Tourist souvenirs refer to products with local characteristics that are purchased by tourists during the tour. They are a special product that complements regionality and commemoration, and blends culture and entertainment. Tourist souvenirs are an important symbol to enhance the influence of tourist destinations and tourism services. They are also a key commodity to boost tourism revenue. They are also an important carrier for promoting the regional characteristics and culture of tourist destinations. However, many tourist attractions lack awareness of the importance of tourist souvenirs, causing some problems in the development and design process of tourist souvenirs.

1. Problems in the development process of tourist souvenirs

1. The cultural connotation of tourist souvenirs is not explored enough

Tourist souvenirs are different from ordinary commodities. They are local products. The material carrier of culture is the emotional link between tourists and tourist destinations. Therefore, in the design and development process of tourist souvenirs, it is necessary to deeply explore the local cultural connotation and appropriately integrate it into tourist souvenirs. This is to enhance the attractiveness of tourist souvenirs development. key factors. However, some tourist souvenir developers have low cultural literacy and are overly pursuing economic interests, resulting in insufficient investment in early research on market demand for tourist souvenirs and product design. At the same time, in the design and production process of tourist souvenirs, in order to reduce costs, Tourist souvenirs themselves have rough production technology, poor quality, and lack of design concepts based on the rich local cultural accumulation. Therefore, tourist souvenirs lack corresponding cultural added value and are difficult to meet the needs of tourists.

2. Tourist souvenirs lack characteristics and are highly homogenized

The development of tourist souvenirs is related to the sustainable development of the local tourism industry. Therefore, the development of characteristic tourist souvenirs is particularly important. . The current tourist souvenir market is in chaos, and the products have no characteristics, lack individuality, and are obviously homogeneous, which has seriously affected consumers' desire to buy.

3. The development of tourist souvenirs ignores the needs of consumers

With the improvement of consumption levels, more and more tourists are no longer satisfied with the mass-produced souvenirs on the market. , they prefer specialized and unique products, so the design of tourist souvenirs should be based on consumer demand. However, the design and development of tourist souvenirs currently on the market only consider the reduction of production costs and the improvement of economic benefits. , the needs of different tourists have not been accurately grasped and met.

2. Characteristic development of tourist souvenirs

In view of the many problems that arise in the design and development process of tourist souvenirs, only by taking the path of characteristic development can the impact of tourist souvenirs on local tourism be highlighted. industry promotion.

1. The development of tourist souvenirs should be combined with regional characteristics

The most important thing for the characteristic development of tourist souvenirs is to achieve localization, that is, to maintain regional characteristics. For example, the development of tourist souvenirs can be combined with famous local historical allusions, and the development of tourist souvenirs can be combined with the characteristics of local tourism resources. The design and development of Chongdugou tourist souvenirs in Luoyang have well explored the characteristics of local resources. Chongdugou is rich in bamboo. The local bamboo forest is called one of the three wonders of Chongdugou. Therefore, the tourist souvenirs of Chongdugou are also Focusing on "bamboo", bamboo water guns, bamboo water cups, bamboo sun hats, bamboo buckets, bamboo poles, bamboo flutes, etc. are not expensive and have unique characteristics of Chongdugou, so they are naturally very popular among tourists.

2. Increase the diversity and richness of tourist souvenirs to meet the needs of consumers at different levels

The design of tourist souvenirs should be based on the needs of social consumer culture and strive to satisfy consumers spiritual needs.

That is to say, the connotation, decoration and trademark design of tourist souvenirs must be market-oriented, and tourist souvenirs should be designed according to market demand, and avoid being aimless. At the same time, the consumer market is an objective test of whether the tourist souvenir culture is valuable. The two should be unified, otherwise such cultural taste is worthless.

3. The design of tourist souvenirs must keep pace with the times, reflect the characteristics of the times, and be novel and unique

Tourist souvenirs must not only have a simple charm, but also be integrated with the times. Keenly grasping the pulse of the times can make tourists have a strong interest in products. Take Xiamen City as an example. Xiamen is developing cultural and creative industries. Among them, the creative development of tourist souvenirs is a specific step to promote the development of creative industries. Xiamen City holds relevant design competitions to allow more enterprises, schools, design companies and designers, Arts and crafts artists, folk craftsmen, and students come to creatively design tourist souvenirs for Xiamen, thereby promoting the innovation of Xiamen tourist souvenirs. More and more uniquely designed, novel and unique tourist souvenirs appear in the Xiamen tourist market, such as the unique Xiamen The city's tourist map, sending blessing postcards to the future self in the form of "rafting slow delivery", and artistic tourist souvenir designs, etc., greatly satisfy the aesthetic and spiritual needs of tourists.

4. Have brand awareness

The most fundamental reason for the serious homogeneity of the tourist souvenir market is that its designers and producers have no brand awareness. After its introduction, a large number of businesses began to follow suit and produce imitations, forming disorderly competition. Designers of tourist souvenirs can apply for patents, use patent rights to protect their brands, prevent the infringement of counterfeit and shoddy products, and form tourist souvenirs with independent intellectual property rights.

References:

[1] Kang Bing. Creative design and development of tourist souvenirs in Xiamen [J] Journal of Xiamen University of Technology, 2008 (2): 7-9

[2] Li Shu. Cultural factors and commercial behavior - Comparison of Chinese and foreign tourist souvenirs [J] Art Hundreds, 2007 (5): 180-181.

[3] Zhou Jin .The development of tourist souvenirs focuses on special brands [J] Hebei Daily, 2005(2)