The word advertising comes from Latin, which means I shout. Legend has it that when merchants in ancient Rome were vying for business, they often hired some people to shout in the streets, asking everyone to go to the product display area to buy goods. People call this practice "advertising." With the development of products, there are more and more styles of advertising. The billboard on Broadway in New York, USA, was the earliest billboard in the world. The earliest newspaper in the world to publish advertisements was the British "London News".

The word advertising comes from Latin, meaning "I shout." Legend has it that when merchants in ancient Rome were vying for business, they often hired some people to shout in the streets, asking everyone to go to the product display area to buy goods. People call this practice "advertising." With the development of products, there are more and more styles of advertising. The billboard on Broadway in New York, USA, was the earliest billboard in the world. The earliest newspaper in the world to publish advertisements was the British "London News". The history of advertising in our country can be traced back to 3,000 years ago. During the Yin and Zhou Dynasties, a man named Gebo sold horses to a man named Pengxian. The transaction was recorded in the form of an inscription on a bronze vessel cast specifically for the inscription. "The Rites of Zhou" records that all transactions must be "reported to the officials." By the Song Dynasty, illustrated advertisements, that is, trademarks, had already appeared in our country. According to the "Along the River During the Qingming Festival" by Song Dynasty painter Zhang Zeduan, there are more than 30 billboards of various types, including banners and vertical boards, on the cross streets near the east gate of Bianliang City. A silver medal of a needle-making workshop of the Song Dynasty in the collection of the Shanghai Museum has the words "Please recognize Bai Mian'er as a memory" for advertising. Later, with the invention of printing, newspapers and printed advertisements appeared one after another. Up to now, advertising media has spread to every corner of human life. Mainly TV advertisements, newspaper advertisements, radio advertisements, etc.