Brand is an important image created by an enterprise in the market and has great commercial value and social significance. Therefore, countries have relevant legal regulations on brand protection. Generally speaking, brand protection mainly includes legal provisions such as trademark law, anti-unfair competition law, and copyright law.

However, there are differences in brand protection regulations in different countries or regions. This is why brands are only protected by law within a certain time and geography. In China, the Trademark Law stipulates that trademark registration is valid for 10 years and can be continuously renewed; while in the European Union, the trademark protection period is generally 10 years and can be extended indefinitely after expiration. In addition, there are differences in trademark registration fees, review times and procedures in different countries and regions, so companies need to formulate corresponding brand protection strategies based on the actual situation.

In addition, in international trade, brand protection is even more important. Some countries may also have malicious infringement and counterfeiting, such as the production and sale of fake and shoddy goods, infringement of intellectual property rights, counterfeiting of famous brands, etc., which will directly damage the goodwill and brand image of the company. Therefore, companies need to maintain and protect their brands through intellectual property protection, rational layout of marketing networks, and strengthening consumer education.

In short, a brand is an important image created by a country or region’s enterprises in the market. Its legal protection requires compliance with relevant laws and regulations of each country and attention to time and geographical differences, so that the corporate brand can be maximized. Assure.