I still recommend you buy Qipai. Zhangzhou and Wolf *** Dance Store: Detailed address: No. 9-10, Building 1, Xinhua West Road South, Zhangzhou City, Fujian Province, Postcode 363000 Zhangzhou Septwolves Store: Discount details: Enjoy 12% off VIP discount rate Merchant address: Nanchang Road, Zhangzhou City Shop No. 5, Building 3, Xinrong Community Telephone: 0596-2633708 Zhangzhou Qipai Store: City: Zhangzhou City Telephone: (0596)2093346 Address: No. 19, Building 3, Xinhua West Road South Zhangzhou Jinba Store: Address: Zhangzhou City Xinhua Nanshan No. 17 No. 20 Jinba and Qipai's brand competition. The regional concentration of industries is an important condition for the development and growth of Chinese private enterprises. However, the homogeneity of corporate business philosophy and products often leads to vicious competition between brands. This restricts the enterprise from becoming bigger and stronger. Competition and synthesis have become an indispensable development strategy for enterprises. Enterprise competition and cooperation means that when enterprises study the market operating environment, they must not only consider competition relationships, but also consider cooperation between enterprises. The men's clothing market has high brand loyalty, and brand victory has become the main trend in men's clothing competition. Faced with competition between regions and brands in the apparel industry, how can apparel companies break the deadlock of the huge Chinese apparel industry lacking big brands and make their own brands stand out? Qipai and Jinba are two clothing brands from the Hong family in Yinglin Town, Jinjiang, Fujian Province. However, they have prospered side by side. Their competitive and cooperative relationship is worth learning from the same industry. Differentiated brand positioning Brands that can form a competitive and cooperative relationship have the following characteristics: there is a certain correlation between the brand and the industry, so that there is a motivation and basis for cooperation, and at the same time, the brand's positioning in the market segment has a certain degree of differentiation. At present, both Jinba and Qipai are in the men's clothing market, which forms a correlation between the two. Jinba focuses on casual jackets in the market, while Qipai focuses on formal suits. The two brands were able to form such a coordinated market structure as they did after the company experienced many failures. In 1984, the tailor shop owned by Hong Zhao was registered as Qipai Company. It was mainly run by the fourth, sixth and seventh sons of the Hong family. After the fourth brother retired due to illness and returned home, the current chairman of Qipai was at the helm of Qipai. Hong Zhaoshe and General Manager Hong Zhaoyi. However, at that time, Qipai's product types were comprehensive and did not form a leading product. Although Qipai Company became a leader among clothing companies in Yinglin Town in 1987, due to the lack of leading products, Qipai's popularity and reputation had no impact in the market. Until 1998, Qipai compared the advantages and disadvantages of each of its product lines. After some selection and elimination, it determined the main market line of suits, and its brand image began to improve. Jinba's predecessor was Jinjiang Yinglin Xinyi Jiali Clothing Factory No. 2, which was founded in 1983. In 1993, it chose a joint venture with Hong Kong Jinba Trading Company to establish Fujian Jinba Fashion Co., Ltd., led by Hong Zhaoming, the second eldest son who was nearly 50 years old at the time. Hong Kong Jinba Trading Co., Ltd. injected not only brand assets into the original clothing company, but also its understanding of the clothing market and business philosophy. While Qipai was still choosing its leading products, Jinba had clearly positioned itself on casual jackets, focusing on the casual wear market for mature men aged 30 to 50 years old. After the two brands got rid of the problem of inaccurate positioning in the dominant market, they formed a complementary market segment of suits and jackets in the field of men's clothing. "Two fists" development model If there is only one company and one brand, then when the company reaches a certain scale, the advantages of product brand and market channel will continue to weaken. In a fight, two fists always have a greater advantage than one fist. This is the advantage of competition and cooperation. Qipai and Jinba, which grew up on the basis of handicraft workshops, have adopted a centralized strategic business model in the suit and jacket markets respectively, which does not mean that they have formed a real competitive advantage. Qipai and Jinba also need to become stronger in their own fields and become one fist, so as to form two fists. As a result, Qipai and Jinba began to figure out how to become bigger and stronger in their own fields. Only with quality can you be competitive.

"The man who makes women's hearts beat" firmly grasps the ever-changing theme of men and women in advertising appeals, emphasizing the performance and quality of the product, and carefully designing the shape, color, packaging, trademark and other aspects of the product. In order to stimulate the subconscious mind of consumers, mobilize their potential needs and desires, and achieve good promotional effects, it has become the core value of Qipai that distinguishes it from other brands. However, the sexy "appeal" also brought some negative effects, so Qipai put forward a new appeal point: "Men should be cruel to themselves." This positioning once again caught the man. The competition in society is becoming increasingly fierce, state-owned enterprises have laid off workers, and the unemployment rate is rising. As the breadwinner of the family and the backbone of society, men face severe social pressure and there is a general crisis of confidence. They face the increasingly harsh changes in the surrounding environment. Starting to doubt themselves, they crave success. Qipai Suit focuses on this - no matter whether he is facing success or failure, he should have a masculine spirit, a mentality that is not afraid of any difficulties and moves forward courageously. This is also the mentality of a real man. Qipai also promotes a kind of values ????that men should have in the brand-positive, optimistic, brave, and standing in the wind. This positive concept is transmitted to consumers through the market. In this way, Qipai will be shaped into an effective male brand that transcends the ordinary categories of "success and achievement" and reaches the depth of human nature. Competition and cooperation in brand communication. After Jinba and Qipai established their comparative advantages in this field, they began to gradually seek joint advantages in market communication. While Qipai was focusing on building "men" through Jet Li as its brand image spokesperson, Jinba also stepped up its "brand-building" campaign: Jinba spared no expense in advertising on CCTV and Fujian Southeast TV, and launched Jinba football that "dare to compete with the world" advertisement; invited the famous martial arts star Zhao Wenzhuo to be the spokesperson of Jinba brand. In the bidding for the 2002 CCTV Korea-Japan World Cup football match, Jinba and Qipai jointly bid. In the end, they both won two yuan among the only three winning clothing companies, becoming the focus of media attention at that time. Although the two brands are in different market segments, they always echo each other in terms of brand communication and marketing. Quanzhou is one of the clothing industry distribution centers, with tens of thousands of clothing companies gathered together. The success of the brand competition has enabled the two "Hongmen" clothing brands to rapidly grow into leading companies in the huge men's clothing market.