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kappa, that is, Kappa. The company's original trademark was "aquila", which later became the current "kappa".

KAPPA

In this way, m.c.t. has been working quietly, but the results are not outstanding. It was not until the late 1960s that an important turning point enabled it to achieve unprecedented performance improvements. At that time, young casual wear culture was booming, and the concept of gender integration of clothing began to sprout. M.C.T. identified the market and launched two new brands, "robe di kappa" and "jesus jeans". These two brands, whose main products are trendy casual clothes and jeans, combined with innovative and bold promotional methods, quickly achieved unprecedented success. In the late 1970s, M.C.T.'s strategy of repositioning the brand proved to be a smart move. "Kappa Sport" (soon to be shortened to Kappa) also became a popular brand among the young market. With the success of casual wear, Kappa began to return its focus to the sporting goods market. Full of confidence, Kappa began to sponsor professional athletes and teams in the late 1970s. It first sponsored the Italian top team Juventus, and soon extended its sponsorship to AC Milan, Sampdoria, Roma and Ajax of the Netherlands. These teams have all won important championships. All the way to the 1980s, Kappa Kappa even sponsored the U.S. track and field team with outstanding "super class" performance, providing the most advanced technical support to the team members. You may remember the classic tight sprinting outfit of the U.S. track and field team in the 1988 Seoul Olympics, that is It was written by Kappa Kappa. Today, the football teams whose sports equipment is sponsored by Kappa Kappa include: Fulham in the Premier League; Borussia Dortmund in the Bundesliga; Roma and Sampdoria in Serie A; Valencia in La Liga; Copenhagen in Denmark, etc.