Brand profile:
Although fashion brands are dazzling, GUCCI's style has always been favored by business people, fashionable and elegant at the same time. This Italian brand's clothing has always been based on simple design, especially this season's men's wear, which is novel in tailoring and full of the style of Venice in the18th century, and then blended with the colors of cowboys, space and rock stars, it looks a bit unruly and exudes infinite charm.
Founder Gucci Gucci Gucci? Gucci established Gucci in 1923. Gucci Group in Florence is the largest fashion group in Italy today. Besides fashion, Gucci also deals in wallets, shoes, watches, home accessories, pet products, scarves, ties and perfumes.
Gucci brand fashion has always been known for its high-end, luxury and sexy. With its brand image of "status and wealth symbol", it has always been favored by business people, fashionable and elegant at the same time.
From the late 1940s to the 1960s, Gucci successively launched a series of classic designs, such as bamboo-handle leather bags, soft shoes with metal buckles, printed scarves and so on. The unique design and excellent materials of its products have become a symbol of elegance and luxury, and are highly praised by ladies and celebrities such as Jacqueline Kennedy, sophia loren and the Duchess of Windsor.
Gucci trademark is mainly composed of green, red, green and blue, red and blue to distinguish natural leather from dyed leather products. At the same time, the company also uses the founder guccio gucci's initials GG logo as the background of accessories, and also calls it high-quality cotton yarn GG cloth, which is used to make handbags, accessories and clothes.
After World War II, canvas was used as a substitute due to the lack of raw materials such as leather. Paired letters G are printed as trademark patterns, and striking red and green as Gucci symbols appear on Gucci products, such as briefcases, handbags and wallets on canvas. The excellent Gucci in the luggage industry has developed into a company with LouisVuitton? Vuitton) brand of the same name. At the same time, it has also become the object of copying and imitation by other manufacturers around the world. In the following two decades, with the continuous expansion of product range, Gucci, which was based in Florence in its early years, rose rapidly and developed into an international group with branches all over the world and products all over Europe, America and Asia. There are not only popular shoes, bags and boxes, but also accessories such as clothing, perfume, household items and headscarves. It can be said that to a certain extent, it is precisely because of the continuous expansion and development of these varieties that the popularity of Gucci brand has been improved, making it no longer limited to the original market field, but increasingly becoming a striking brand. Due to the existence of a large number of counterfeit products, Gucci brand has to spend a lot of financial and material resources to fight against it in order to maintain its good corporate image. In fact, years of production and operation have given Gucci some iconic classic products, such as flat shoes and gold-plated ornaments that will never change. These are Gucci's traditional fist products, and they are also Gucci's shallow shoes without shoelaces, which once brought huge commercial profits. Among Gucci's leather products, pigskin products and leather products with fine tanning are the most distinctive. 1989 DawnMello (Tang? Melo) was appointed as its deputy general manager and creative director, making yesterday's brand symbolizing luxury and glory a "must" fashion. 1994, Tom Ford (Tom? Ford) makes Gucci look brand new.