OEM is also called brand authorization, which means that brands do not directly produce products, but authorize major retailers to carry out OEM sales through brand authorization/OEM.

The brand/trademark authorized by the brand belongs to others. After obtaining the authorization of the other party, you can buy the tag of the other party's brand and stick it on your own goods to become an authorized brand.

Brand authorization means that OEM is very common at present, such as Antarctic, Cartier Crocodile, Woodpecker, Yu, Parlando, Romon, Playboy, Flying Man in the Snow, Arctic Velvet, Legendary Paul, Classic Car, Fugui Bird, Snoopy, Scarecrow, La Chapelle, Kangaroo, Hengyuanxiang, Yalu and so on.

Heng Yuanxiang appeared in 1927. At first, it was just a font size for making artificial wool. At 199 1, the word "Hengyuanxiang" was registered as a trademark according to law. From 65438 to 0998, Hengyuanxiang began to expand into the fields of home textiles, daily chemicals and knitting. And gradually gained market recognition and began to operate in the name of the brand.

Brief introduction of hengyuanxiang

Hengyuanxiang (Group) Co., Ltd. is a high-tech enterprise and modern service enterprise focusing on brand management. Hengyuanxiang is an enterprise that implemented brand operation earlier after China entered the market economy (199 1 year), and also an enterprise that franchised earlier in China (1999). Hengyuanxiang Group owns more than ten industrial companies, whose products cover wool, knitting, clothing, footwear, home textiles and other categories, and its brands include Hengyuanxiang, Caiyang and Xiaodong. Ensure the sales of wool and sweaters.

Hengyuanxiang Consortium has more than 65,438+000 franchised factories, more than 500 franchised dealers and more than 7,000 franchised sales outlets. The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of market outlets in prefecture-level cities is over 94%, and the coverage rate of market outlets in county-level cities is over 60%. Hengyuanxiang E-commerce has more than 130 authorized stores on Tmall, JD.COM and other platforms, covering clothing, home textiles, underwear, clothing accessories and so on.