66°North

Icelandic brand has not entered the Chinese market and is not common. The overall design style is relatively conservative. Except for a small number of jackets that use Neo Shell, the characteristics of the waterproof and breathable fabrics used in other products are unknown.

Aigle

Most of its clothing and shoes have a typical European urban casual style, which is no different from ordinary brand clothing. Only some products using GTX materials can Connected with the outdoors. There is an official flagship store on Tmall, but it seems that the product lines in China and Europe are not exactly the same. I personally prefer its Chinese line, especially the thin windbreaker made of GTX fabric, which is not available in Europe.

Arc'teryx

Arc'teryx has an exclusive product line called Veilance. It does not have many products. It has a minimalist design and excellent workmanship. I personally think it is more suitable for people with slender figures. , the price is comparable to luxury brands. Arc'teryx also has a 24 series, the style returns to normal urban design, and the price is not so outrageous. Both product lines are available in China.

Beanpole

A Korean brand with urban casual style. It has jackets made of GTX fabric and the overall design is okay. Tmall has an official flagship store.

Black Yak

The market situation outside China is unclear, but the Chinese official website and Tmall’s official flagship store sell business-style trousers and casual-style backpacks at relatively low prices. International first-line brands are friendly to the people, and the main use is Asian code.

Canada Goose

The product line is limited to down jackets, and the price is as high as the warmth. It has not officially entered the Chinese market, so be careful when purchasing on Taobao.

Chlorophylle

A Canadian brand that offers Lifestyle clothing, but with fewer styles and has not entered the Chinese market.

Eddie Bauer

It has many casual-style clothing with functional fabrics, and its down jackets are relatively well-known. It has not entered the Chinese market.

Eider

There is a Lifestyle series in the European market, but the design style is still biased toward outdoor use. It has not officially entered the Chinese market, but some Korean market products can be found on Taobao.

Esguard

Esguard, a Chinese leisure outdoor brand. Many clothing colors are very fancy, some casual styles are made of waterproof fabrics, and the designs of women's models are more attractive than men's models. Taobao has an official store.

Fj?llr?ven

Arctic Fox was born in the hunting clothing industry. Most of its clothing are improved hunting clothing styles. The colors are darker and plain, so it is not inappropriate to wear them in the city. and. G-1000 fabric is widely used and requires waxing.

Fox Friend

A sub-brand of Taiwan's Qiaodeng, focusing on casual outdoor styles. It has cooperated with Gore and has an official flagship store on Tmall.

Helly Hansen

It also has urban-style clothing and shoes, with a modern and simple design style, including the flagship Ask & Emble. Most of them use their own Helly Tech fabrics. The disadvantage is that there are very few styles in plus sizes, which is not friendly to a small man like me. There used to be an official agent in China and an official store on Taobao, but they seemed to have withdrawn later.

Jack Wolfskin

We sell clothing in the Everyday/Travel category in the European market. Overall it doesn't have many features. There is an official flagship store on Tmall, but the styles may be different and incomplete from those in the European market.

Jordon

Taiwanese casual outdoor brand, Gore partner, has clothing using GTX, Wind Stopper, Polartec fabrics, and has an official flagship store on Tmall.

Kolon Sport

A Korean casual outdoor style brand, there are jackets made of GTX fabric, and the price is relatively affordable among international brands. It has entered the Chinese market and has an official flagship store on Tmall.

Kroceus

A Chinese brand, it has many urban casual-style clothing with good design and workmanship. It uses Neo Shell, Polartec, Toray Repelx and other common outdoor clothing products. Material. There is an official flagship store on Tmall, and the prices are very affordable.

Lafuma

The Urban Travel series is available in the European market, but it is difficult to buy it outside Europe.

Levi's

Its Commuter cycling series is designed for cyclists and uses Schoeller Nanosphere fabric, which is water-repellent.

L.L.Bean

American style, the overall design is relatively conservative, and some clothing can be seen in the hunting style. The advantage is that the sizes of pants and shirts are very small, but it should be noted that the prices on its international official website do not include tax, but even if tax is added, the price is still exciting, but the logistics is slow and the asking price is high. There are physical stores in China. There are also many sources of goods on Taobao.

Manastash

The Japanese brand is completely biased towards urban casual design and has many street-style color combinations, but it is difficult to buy in China.

Mont-bell

It has not entered the Chinese market, but in its home market, Japan has a complete product line and even sells suit jackets. The sizing is friendly to smaller men. You can buy some products on Taobao.

Nanamica

A Japanese brand with very elegant designs. There are many jackets made of GTX fabric, but they are not easy to buy in China, and Taobao agents are not cheap either.

Norr?na

It has Urban Lifestyle clothing category, but there are very few products and they are basically not available in China.

Northland

This brand is considered a niche outdoor brand that is not popular in Europe. In recent years, it has abandoned its professional outdoor route and officially transformed into an outdoor leisure cross-border clothing brand. The OEM model adopted in China is completely different from the European product line.

Patagonia

It has urban design clothing, typical American style, well-tailored, and excellent workmanship. It is nicknamed Patagucci (but recently, classic clothing with the Patagucci trademark has really appeared. , it can be regarded as the same joke as The South Face). Most of the waterproof and breathable fabrics used in the jackets are our own H2No, and the rainproof effect is trustworthy after I tested it during my long-distance travel. There is an official flagship store on Tmall. This brand of Social Marketing is very famous in the West, and the business school where the respondent is working has used it as a case study.

Peak Performance

The clothing on the official website is divided into two series: Active Wear and Causual Wear. I have only been exposed to the latter, and the design quality is very high. I particularly like its formal and casual shirts, but the price is not cheap. It is on par with Lacoste and Polo Raphael Lauren, and a head above Arc'teryx. It has not officially entered the Chinese market, and urban-style clothing is more difficult to buy on Taobao.

Penfield

Outdoor and casual crossover style, without using big-name fabrics. It seems that there is no official entry into the Chinese market.

Rab

Its urban casual style clothing, including jeans. It has not officially entered the Chinese market.

Salewa

It has the Alpine Life series of urban style clothing, but there are few products and it is difficult to buy them in China.

Sch?ffel

The design style is relatively old-fashioned, but GTX fabric is widely used. I personally think it is more suitable for middle-aged and elderly people. It has not entered the Chinese market.

The North Face

There is a sub-line Purple Label in the Japanese market, and a sub-line White Label in South Korea. The designs are very beautiful, but I can’t buy them in Europe, and I don’t have them. Entering the Chinese market, so no details are available for introduction.

Uber

It is not the Uber that calls the car software, but a clothing brand. Specializing in formal business-style coats and jackets, they can be worn directly over formal wear as a raincoat. The waterproof and breathable index of the fabric is very high and the price is not cheap. Unfortunately it doesn't seem to be available in China.

In addition to the above brands, military and police tactical clothing brands, hunting clothing brands, and cycling clothing brands also have many products using urban casual designs and functional fabrics. However, I am not familiar with these fields, so I did not search carefully. .

This market is getting bigger and bigger in Europe, America, Japan and South Korea. Many outdoor clothing brands have launched casual product lines. However, many brands have not officially entered the Chinese market, and even if they enter through agents, few of them do so. Introducing casual product lines, Taobao outdoor bosses are not very interested in this type of clothing. Secondly, Chinese brands seem to be lagging behind in the market. Big domestic brands such as Ozark and Keleshi seem to have no intention of expanding this market. Only a few brands are in the market. Work quietly. In terms of footwear, basically all types of shoes can be found with GTX lining products, from formal leather shoes and lightweight shoes to jogging shoes and desert boots. However, they are not mainstream in the Chinese market and the price is also higher.