Taobao’s criteria for determining counterfeit sales: 1. Selling counterfeit registered trademark goods: using the same trademark on the same goods without the permission of the registered trademark owner. 2. Selling pirated goods: Pirated goods refer to books, e-books, audio-visual works and software that reproduce the works without the permission of the copyright owner.
Taobao’s criteria for determining counterfeit sales:
1. Selling counterfeit registered trademark products: products using the same trademark on the same products without the permission of the registered trademark owner.
2. Selling pirated goods: Pirated goods refer to books, e-books, audio-visual works and software that reproduce the works without the permission of the copyright owner.
3. Improper use of other people’s rights refers to any of the following behaviors by users:
1) Information release level: the seller publishes product information or uses the store name, Improper use of other people's trademark rights, copyrights and other rights in domain names, etc.
2) Product level: The seller is suspected of improperly using other people’s trademark rights, copyrights, patent rights and other rights when selling goods.
3) Confused information level: The product information released by the seller or other information used causes confusion, misunderstanding, or unfair competition among consumers.
What will be the impact of selling counterfeit products on Taobao?
1. Impact of the activity
Those who accumulate points for selling counterfeit products reaching 6 points or more will be restricted from participating in any activities. Official event.
Including gold medal sellers, daily specials, global shopping, Juhuasuan, New Year Festival, Double Eleven, Double Twelve, 7+, overseas direct mail, and through train.
It can only be restored the following year.
2. Impact on store traffic
① If the cumulative deduction points for selling counterfeit goods reaches 12 points or more, the store will be blocked for 14 days on the basis of restricted activities.
② If the score reaches 24 or above, the store will be blocked for 21 days, all products will be removed from the shelves, and product release will be restricted for 21 days.
When a store sells goods that are judged to be counterfeit, the biggest impact is on traffic. Taobao affects the traffic by intervening in the search ranking of store goods.
3. Impact on Security Deposit
The second level will apply if the deduction points exceed 24 points (including 24 points) but are less than 48 points, or if there are two or more violations of counterfeit sales. punishment.
Unfreezing of the deposit is restricted within 90 days, and after 90 days, 50% of the deposit will be directly deducted as liquidated damages.
If your violation points for selling counterfeit goods are greater than or equal to 48 points, in addition to being restricted from unfreezing the deposit within 90 days, the full deposit will be deducted as liquidated damages within 90 days.
4. Impact on the transaction account period and refund
The impact on the transaction account period is punished based on the deduction value of your counterfeit sales:
1. If 2 points are deducted for selling counterfeit goods, if there are orders in transit for the punished goods, when the buyer clicks to confirm receipt, the money will be delayed for 15 days.
2. If 24 points are deducted for selling counterfeit goods, then the payment will be delayed for 30 days after the buyer clicks to confirm receipt of the orders in the store.
The difference between this place and the previous one is that all products in the store are delayed for 30 days, not just fake products.
3. If 48 points are deducted for selling counterfeit goods, then the payment will be delayed for 60 days after the buyer clicks to confirm receipt of the orders in the store.
The difference between this and the 24-point deduction is that the payment is delayed for 60 days instead of 30 days.