General Motors is the world's largest automobile company, with an annual industrial output value of more than 100 billion US dollars. Its logo GM is taken from the first letters of the first two words of its English name (General Motro Corporation). It was developed by William Durant on the basis of Buick Motor Company in September 1908 and was founded in Detroit, the automobile city of the United States. The current headquarters remains in Detroit. General Motors ranks first among the 500 largest companies in the United States and second among the world's largest industrial companies. It employs 800,000 people in the United States and around the world, distributed in 40 countries and regions around the world. The GM family's total annual automobile production reaches 9 million vehicles. General Motors is one of the earliest large-scale enterprises in the United States to implement joint-stock systems and expert group management. The cars produced by General Motors typically display the characteristics of American cars such as luxury, spaciousness, comfortable interior, fast speed, and large reserve power. And General Motors pays special attention to quality and the adoption of new technologies. Therefore, General Motors' products have always enjoyed a high reputation in the minds of users. In addition to producing popular models, the Chevrolet Division also produces the well-known sports car Corvette. The name of the car is inherited from the name of a European gunboat in the 17th and 18th centuries. The Chevrolet trademark represents a patterned bow, and the word (Chevrolet) is the name of Swiss racing driver and engineer Louis Chevrolet. On May 19, 1903, David Buick founded the Buick Motor Company with the help of Briscoe Smith. In 1908, its output reached 8,820 vehicles, ranking first in the United States, and General Motors was established with Buick as the center. Opel Car Company was founded in 1862 and is named after its founder Adam Opel. The company initially produced sewing machines and bicycles. Production of automobiles began in 1897. From 1923 to 1924, the first 45M assembly line in Germany was built, and the output increased sharply. Due to severe economic difficulties due to too fast production speed, General Motors of the United States took the opportunity to acquire 80% of the shares of Obel (Opel) in 1929, and it is still a subsidiary of General Motors of the United States. Opel's logo is a "lightning" pattern, which symbolizes the speed of the car and also shows off its research achievements in aerodynamics. It was founded in 1897 by Ransom Olds, one of the founders of the American automobile industry, and merged into General Motors in 1908. Its predecessor was the Olds Motor Company founded by Ransom Olds and Frank Clark in 1897. It is the oldest passenger car manufacturer in the United States. It was the first company in the United States to mass-produce and sell automobiles, mainly producing mid-range cars. The main products include Alero, Aurora, Cutlass, Intrigue, 88Eightyeight, Regency, Silhouette, etc. As part of General Motors' global strategy, the company plans to abandon its Oldsmobile unit in the next few years. The company produces the 103-year-old Oldsmobile brand name. Giving up it means that Oldsmobile The brand will also come to an end. The Oldsmobile brand was founded in 1897, and its classic models such as OLDS, CUTLAS and OLDS88 are among people's favorite brands. In recent years, General Motors has been trying to use ALERO and AURORA to improve this old brand and give it new connotation and quality, but to no avail. In people's minds, Oldsmobile consumes a lot of fuel. In an era when oil prices change every day, it will undoubtedly be very expensive for you to drive this kind of car. So, in the last decade, Oldsmobile brand cars have begun to fall out of favor. In the past 11 months, Oldsmobile's sales in the United States have dropped by 18.5%, selling only 265,828 vehicles. In its most glorious year, 1985, it sold as many as 1 million vehicles. In response to the market decline, General Motors has also taken many promotional measures. For example, in October this year, General Motors launched the "Three Zeros" promotional measures. Anyone who purchases an Oldsmobile brand car can enjoy zero deposit, zero monthly Payment and zero interest discounts, but unfortunately the good times of Oldsmobile cars are over, and sales are still plummeting. In desperation, I had to give up.
The name of the Oldsmobile division is composed of "Olds" and "mobile". "Olds" is the surname of the founder Olds, and "mobile" means motor vehicle in English. The arrow-shaped pattern in Oldsmobile's logo represents the company's positive and enterprising spirit of innovation. Buick is General Motors' second-largest division. Buick cars are characterized by high horsepower, personalization, practicality and maturity. Buick's trademark pattern is three knives. Its arrangement gives people a sense of a high starting point and continuous climbing, symbolizing a spirit of aggressiveness and continuous climbing. The word Buick is the name of the company's founder, David Buick. In 1985, General Motors decided to establish a new Saturn division in an attempt to develop advanced Saturn cars to resist the large-scale entry of foreign cars into the U.S. market. The division is located in Spring Hill, Tennessee, and is GM's only company built from within. The main products are divided into luxury sedan SL, station wagon SW and sports car SC. Saturn is the youngest brand of General Motors. It does not carry historical baggage or worry about harming tradition. It takes market demand as the criterion and innovates and travels lightly. This is the characteristic of Saturn cars. The original intention of Saturn is to resist the import of foreign cars into the US market. It must be innovative in appearance and performance, and have an advantage in price. In mid-1999, a market research consulting company in the United States conducted a survey of 47,000 new car buyers on the topic of "Which car is the best value to buy?" and the Saturn SC sports car ranked first. General Motors created the Saturn brand "to counter the Japanese challenge." While it wasn't the revolution in automobile manufacturing that was announced, the Saturn did dominate the U.S. market for affordable compact cars. The Pontiac Automobile Division was originally Oakland Motors, founded by a young Edward Murphy. In 1908, it produced a 4-cylinder engine car that was powerful and competitive, and thus developed rapidly , and at the same time attracted Durant's attention, through talks, he joined General Motors in 1909, and officially used the name and trademark of the Pontiac Automobile Division in 1932. The predecessor of the Cadillac Automobile Division was the Cadillac Company, which was founded in 1902 by Henry Leland. In 1909 the company joined General Motors. Joined General Motors in 1909, and chose the name "Cadillac" to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer, and founder of the city of Detroit in the United States. The trademark graphic mainly consists of a crown and a shield. The crown symbolizes the coat of arms of the Cadillac family, and the seven pearls on the crown represent the royal aristocratic lineage. The shield symbolizes the bravery of Cadillac's army. The shield is divided into 4 equal parts. The first and fourth equal parts are the full-bottom coat of arms of the Clemens family. The dark brown bar across the middle separates three identical black birds, two on top and one on the bottom. These three birds represent the sacredness of the shamisen, and also represent the bold and passionate Christian warrior wisdom, wealth, clever mind and its perfect moral character. The second and third decile are due to internal intermarriage. When another piece of territory is added to the property of the Clemens family, these 4 equal parts can be adopted in the Clemens coat of arms. The colors used within 4 equal parts indicate the vast land and enhance the reputation of the Clemens family. Red marks the bravery and boldness of action; silver represents unity, fraternity, virtue and wealth. The crossed bars represent the bravery of the knights in the Crusades. The Cadillac trademark is a tribute to the heroism and honor of the ancestors who founded the city of Detroit. This logo also symbolizes the nobility, luxury, style and chic of Cadillac cars. The bravery and invincibility of the Cadillac knights symbolizes the huge market competitiveness of Cadillac cars. Swedish Shenba Automobile Co., Ltd. was born out of an aircraft manufacturing company. It established a factory in the mid-1940s and launched its first SA AB92 sedan with leading technology in 1947. It has been half a century since then. In 1990, General Motors purchased 50% of the shares of Shenbao Automobile Company, becoming the largest holding company. With this strong economic and technical support, Shenbao Company became even more powerful, and the SAAB cars it designed have won many world awards. Grand prize. Nowadays, Shenbao Automobile has entered the Chinese automobile market and is gradually becoming known to the Chinese people. Since Saab was merged by Scania and Swedish Aircraft Co., Ltd., the Swedish abbreviation of the original aircraft company was SAAB, which later became the logo of the company's cars. Fuji Heavy Industries Co., Ltd. is the world's leading technological automobile manufacturer and a forward-thinking enterprise.
Founded in 1953, it initially produced cars, but also aircraft and various engines. Fuji Heavy Industries has been developing unique four-wheel drive systems and high-performance boxer engines. Its four-wheel drive system has been continuously improved in performance and quality after more than 20 years of continuous improvement and driving experience in harsh road conditions around the world. The logo of Fuji Heavy Industries Automotive takes the form of six consecutive stars, symbolizing Fuji Heavy Industries and its five merged companies. Suzuki was founded in 1920 and began producing motorcycles in 1952 and cars in 1955. Suzuki Co., Ltd. includes 7 factories. The automobile production group has Kosai Factory and Qingda Factory, which mainly produces mini and small cars, vans, jeeps and trucks; the Sagara Factory is an automobile engine factory; the Toyokawa Factory is responsible for the production of motorcycles; the head office The factory is responsible for the manufacturing of motorcycle engines. The "S" in the Suzuki sedan logo is the first letter of Suzuki. This design gives people a powerful feeling and symbolizes the developing "Suzuki". General Motors formed partnerships with Fiat, Suzuki, Isuzu and Fuji Heavy Industries Motor Corporation.