(1) Basic rules of electronic transactions. Participants in e-commerce, including enterprises, consumers, financial institutions and network service providers, must establish a set of business rules that are mutually abidable, and such rules must be confirmed by the laws of various countries. These rules include: the establishment of e-commerce contracts, the time and place of their effectiveness, the evidentiary validity of e-commerce documents, the written form requirements for e-commerce and the authentication of electronic signatures, dispute resolution methods, and jurisdictional issues in e-commerce disputes.
(2) Intellectual property protection in e-commerce. E-commerce inevitably involves intellectual property issues. Sellers want their intellectual property not to be plagiarized, and buyers don’t want to buy counterfeit products. E-commerce activities involve many issues such as domain names, computer software, copyrights, trademarks, etc. These issues cannot be fully and effectively protected simply by relying on encryption and other technical means. A comprehensive legal framework must be established to provide rights holders with physical and Dual legal basis for the procedure.
(3) E-commerce taxation. The virtual, multinational, fluid and paperless characteristics of e-commerce pose challenges to the tax jurisdiction established by various countries based on the territorial and personal principles. At the same time, the differences between e-commerce methods and traditional business methods have had a huge impact on tax concepts and theories such as tax subjects, objects, tax links, and localities. Therefore, in the face of e-commerce, tax laws must be revised. Based on the e-commerce tax policies of the EU and the United States, the principles that should be followed when taxing e-commerce are:
(a) The principle of neutrality, which should not impose different tax rates depending on the transaction method and technology used. Tax treatment;
(b) Reduce the tax cost of e-commerce;
(c) Avoid international double taxation;
(d) Maintain tax policy Simplification and transparency.
(4) Protect privacy. E-commerce must not only ensure information disclosure and free flow, but also prevent the abuse of personal information. Therefore, it is necessary to regulate the collection, processing, storage and use of personal information by product and service suppliers and network service providers to prevent privacy issues from affecting the healthy development of e-commerce.
(5) Ensure transaction security. To ensure the safe conduct of e-commerce, in addition to establishing complete technical measures such as encryption and decryption systems, legislation must also be introduced to ensure smooth communication networks, the security of information systems, ensure the authenticity and confidentiality of information, and prevent illegal modifications. Such as formulating laws and regulations to prevent and punish computer hacker attacks, the creation and spread of computer viruses, etc.