Outsourcing refers to the dynamic allocation of functions and services of enterprises themselves and other enterprises, and the use of external resources to serve the internal production and operation of enterprises. Outsourcing is a strategic management mode, so-called outsourcing. At the end of the 20th century, in order to maintain the core competitiveness of the organization and because of the shortage of manpower, enterprises can entrust the non-core business of the organization to external professional companies, thus reducing operating costs, improving quality, concentrating human resources and improving customer satisfaction. Outsourcing industry is a new industry, which brings new vitality to enterprises.

Logo is the foreign abbreviation of logo or trademark, and it is the abbreviation of logotype. Logo is used to identify and promote companies. Through image identification, consumers can remember the main body and brand culture of the company.