The trademark user can sub-authorize others to use it, as long as there is explicit written authorization.

Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registered trademark by signing a trademark use authorization contract.

Trademarks can be authorized. The professional saying in the industry is that trademark license registration can be used to license the exclusive rights to multiple people. The authorized use of trademarks must go through the formal process and file with the Trademark Office. Submit a license filing application and sign a license contract to authorize others to use your trademark. The license must indicate the time of licensed use to avoid disputes later.

In terms of product marketing, with trademark and brand authorization, you can also get a professional business team to coach the expansion and operation of channel business; a professional marketing team to plan national brand promotion and advertising strategies; a professional technical team Provide guidance on store space planning and overcoming professional and technical problems; a professional training team assists in training channel franchisees to expand their business, and trains store staff to demonstrate brand quality, etc.

Trademark licensees can only exercise their rights within the scope of authorization, and this right must not be abused. Unauthorized use of another's trademark may constitute infringement and require legal liability.

Legal basis:

"Trademark Law of the People's Republic of China"

Article 43

Trademark registrant You can license others to use your registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. If the licensor permits others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.