Question 1: Why is there a Double Eleven event and where does it originate? "Double Eleven" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Since 2009, on November 11th every year, large e-commerce websites represented by Tmall and JD.com generally use this day to carry out some large-scale discount promotions to increase sales. It has become the largest commercial event on the Internet in China. The importance of Singles Day has attracted more attention because it is associated with the shopping festival.

Alibaba Group Holdings Co., Ltd. filed an application for the "Double Eleven" trademark registration with the National Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012. At the end of the month, Alibaba issued a notice stating that Alibaba Group has obtained the "Double Eleven" registered trademark (registration number: 10136470, 10136420). With authorization from Alibaba Group, Tmall has exclusive rights to the "Double Eleven" trademark and is legally bound to do so. Protection, any use by anyone else is trademark infringement.

Double Eleven originated from Singles' Day, which is an entertainment festival popular among young people to celebrate their pride in being single ("Single" means "single"). November 11th is Singles' Day. It comes from the fact that there are four *** numbers "1" in the date of this day, which are shaped like four smooth sticks. Singles means single in Chinese, so Singles' Day is an alternative festival for single people. , this day was designated as "Singles' Day" (One's Day). Singles' Day originated on campus and spread through the Internet and other media, gradually forming a Singles' Day culture. Nowadays, more and more people are getting married on Singles' Day. At the same time, it is also a period when major merchants use discounts and promotions on the grounds of sex. There are many theories about the origin of Singles' Day. The most widely recognized one is that it originated from the campus fun culture of Nanjing universities in the 1990s. The four boys who were "talking" at Nanjing University probably never imagined that the joke "Let's call November 11th Singles' Day!" would become so popular today. From the initial joke, to the small self-deprecating activities on campus, to the excuse of lonely office workers to get together, it finally became a cutting-edge "holiday" in the eyes of businesses. After step by step, "Singles' Day" stood out and actually became the same as Christmas. Festival, Valentine's Day side by side.

Question 2: Why did Jack Ma choose Tmall for Double Eleven? The main reasons for the success of Double Eleven are as follows:

1. Correct decision-making:

Taobao officials have deeply analyzed the current vast market of online shopping and fully grasped the information and situation of mass online shopping. Everyone trusts Tmall. Coupled with Tmall's good reputation, it is deeply loved by consumers. Therefore, they grasped this key point and formulated a series of publicity plans, using price wars to defeat traditional marketing methods and win the hearts of consumers.

2. Online promotion:

From Tmall’s National Day promotion*** to the “Double Eleven” Singles’ Day discount information flooded Weibo and Tmall Taobao sites The effect produced by the purposeful media promotion environment of the web page is accumulated day by day as the "Double Eleven" promotional activities arrive. Promote this marketing in other forms, and launch various interactive mini-games.

3. Holiday Marketing:

Double Eleven is a shopping festival named Singles’ Day. Tmall and Taobao intend to bind promotional activities with an online festival. It is deeply rooted in the hearts of the people to give the signifier of "Double Eleven" Singles' Day and link them together with the signifier of online shopping promotion. When consumers think of "Double Eleven", they can easily think of Tmall and Taobao's half-price promotion. The difference between the Mid-Autumn Festival and moon cakes, and the Dragon Boat Festival and rice dumplings is that singles and online shopping are both products of the virtual gene of the Internet.

4. The consumers themselves:

The Tmall online shopping model eliminates many intermediate links, so the prices of Tmall products are much lower than the actual prices. Consumers When choosing the same product, you will often choose the one with the lowest price.

Today, when the Internet is extremely developed, they conduct various forms of transactions, consume products and enjoy services through the Internet at home. Obviously, online shopping that is fast, efficient and not limited by time and space can satisfy people's pursuit of high cost performance.

Question 3: Double Eleven is Singles’ Day. Why is it a shopping day? That’s because singles in previous years would go shopping to relieve their stress. Then Alibaba’s Jack Ma discovered business opportunities. , he designated the Double Eleven day as a "shopping carnival" at a press conference, and Jack Ma did succeed. The Double Eleven in 2013 was crazy. The order fees on Tmall were hundreds of millions. .

Question 4: Why do so many merchants participate in Taobao’s Double Eleven because it is the day with the highest sales volume in the whole year?

Question 5: Why are prices so hot on Double Eleven now? , psychological incentives, price elasticity of demand and secondary price discrimination, which have become the key factors for the explosive growth of Double Eleven.

The so-called second-level price discrimination is pricing based on sales volume, which is implemented by charging different prices for different consumption volumes of the same goods or services. Although prices have generally dropped, by expanding production and achieving greater economies of scale, lower unit costs can still increase merchants' profits, and low prices can bring many benefits such as attracting customers, repeat customers, and secondary consumption. Merchants predict that very favorable prices will attract a large number of customers, and this price will only generate considerable profits when the number of people exceeds a certain level, so they will implement this strategy.

Question 6: Why are big brands so cheap during Double Eleven? Is there any conspiracy? In fact, it won't be much cheaper, and there are some minor problems hidden in it.

First of all, first increase the price, then lower the price and give discounts. This is a common trick used by online merchants. You think you bought a bargain on Double Eleven. In fact, people didn’t lower the price at all. They just discounted it before you saw it. The price has been raised. This is the most common trap consumers encounter.

Second: "Special Offer" products are out of stock. Remember that you bought "Special Offer Products" online before, and then the goods were not shipped after payment. The seller's explanation is that they are "out of stock", "sold out" or insufficient stock. For various reasons, I waited for several days to be told that it was out of stock and I refunded the money for the cheap product I grabbed. In the end, what I got was useless stuff I bought in the store.

Third. : Products are low-priced, but shipping costs are a bummer. Many consumers say that the prices of promotional products are very low, but the shipping costs are very high, especially when purchasing large items such as furniture. “The shipping costs may be higher than the product price. Fourth: Merchant operates and sells instantly. After some unscrupulous merchants release "flash sale" information, they operate in the background and buy the flash sale products themselves, giving users the illusion of being sold out. In fact, even if merchants provide flash sale products, scalpers will use flash sale software to continuously refresh links and cause network congestion at the same time.

Fifth: Express delivery has become a "slow delivery" and "Double Eleven" express delivery explosion. I am afraid that no online store can do it without delay. Although couriers are well prepared, there are too many goods that cannot be transported quickly, and it is helpless for "express" to become "slow delivery".

Question 7: Why is Taobao’s Double Eleven successful? How did you get merchants involved in the first place? It’s very simple. If you can call on 100,000,000 people, then someone will come to do business and charge high fees.

Question 8: Why is the transaction volume of Double Eleven in 2015 so huge? What does Double Eleven represent? I forgot whether the transaction volume on the National Day was 97.1 billion or 921... It means that e-commerce is losing an increasing share of the market.

On Double Eleven, most of the products were at half price or even half price. deal with. There is also Double Twelve. .

After closing the world, I sneaked into his bed

I have always been curious, is it true that only people who have never experienced sex think that sex is something that is difficult to talk about? It may also be necessary to attribute the cause to insufficient education, or ultimately to national tradition.

After all, there was once a great philosopher who once said, "Preserve the principles of nature and destroy human desires", and it once became the mainstream of thought. The reason why I am curious is because before I had any experience, I did feel that married life was something difficult to accept. But it's different now. Every night, I close the world, get into his bed, and enjoy his breathing in my ears, so that I can sleep soundly.

After seven years together, we finally got married. Now they are a couple in name only, no longer in name only. Back then, my mother was very angry because we tasted the forbidden fruit, and she almost made me feed myself to mosquitoes. As a result, as soon as the weather gets warm, I prepare all kinds of mosquito coils early. Sometimes in winter, when the house is warm enough, mosquitoes will be found, and then I will do a general cleaning and clean up all the corners. Of course, you still need to wear mosquito coils for a few days. Here I recommend a light porcelain mosquito coil box from Duojie. It is very convenient and can be carried with you on business trips. I accidentally broke one before, but now I went to the world and bought a few new ones. Continuing with the story about how I almost fed a mosquito.

My family is in City A and my university is in City B. Mr. Zhang, my current husband, is from City B and is my classmate. We were together in the first semester of our freshman year. Once we went on a trip together, so we just naturally lived in the same house and had a relationship. But that's not the point. During the summer vacation of my junior year, I had no plans to go home, but my mother urged me to go back, so I had to buy a bus ticket. Mr. Zhang came to see me off and put me in the car. I reluctantly lay in his arms. At that time, I really wanted to be held by him like this for the rest of my life. As a result, the train really left. I kept begging the conductor to stop, and even asked Mr. Zhang, who looked calm, what to do. Mr. Zhang just smiled and said, "I'll give you a replacement ticket and I'll take you home." I ran back and forth again to ask which carriage I could get a replacement ticket. After asking, I pulled him and planned to go there. As a result, he pulled me aside and told me to sit down honestly. He had already bought the ticket. I said, since he got on the bus, he never left my sight for a second, when did he buy the ticket! This is no joke! In the end, Mr. Zhang actually took out the ticket and said that when he bought the ticket for me, he had already bought it. Happy blossoming was probably the only word that could describe me at that time. Regardless of other people's opinions, I kissed Mr. Zhang loudly on the cheek. Suddenly I realized a question - should I take him home? Do you want to take this opportunity to confess to my mother? It is no exaggeration to say that I plan to marry him as soon as I graduate. To put it another way, if I tell my mother that I have a boyfriend whom I plan to marry, my mother can take me off the second floor. Throw it out (on the second floor of my house). Then I called my mother and said that I wanted to take a classmate home, a male classmate, and take him to my house to see the scenery and travel. Anyway, if there is an empty room at home, we won’t let people stay in hotels. My mother actually agreed without saying a word... (Thinking about it now, I can figure out with my toes that this "male classmate" has an unusual relationship with me, not to mention how powerful my mother's brain is)

After getting off the train, I went straight to Family, I have colluded with Mr. Zhang to arrange everything. He still said "don't worry". I consciously realized that after returning home, the two of us did not have any intimate behavior. It was my parents who put the bedding on Mr. Zhang. Before going to bed, my mother came over and "carried" me out. Throw out the sentence "Go with me to walk around the community, it's so boring that I can't sleep." There was a basketball court in the community. I followed my mother in a daze and sat down on a bench in an environment close to a streetlight where I could see her face clearly. My mother remained calm along the way, but she really didn’t say a word. My sixth sense tells me that my mother will definitely have a long talk with me about Mr. Zhang.

As soon as my mother and I sat down, my mother stood up and was so frightened that I stood opposite her without saying a word, with my head hanging down.

"He is your boyfriend, right?"

"No, he is just a classmate who is very good at playing."

"Then why have you listened to You mentioned more than one male classmate who played well, but he was the only one you mentioned less; and he was the only one you brought home?"

"..."

"Did you go with him on your last trip?"

"It wasn't him, but another female classmate. There was also a senior who lived locally.

"

"You know you never lie, right? "

"..."

I already feel...gt;gt;

Question 9: Why are stocks going crazy on Double Eleven? The fall has nothing to do with Double Eleven. Even if it does, it is man-made. The rise and fall of stocks has its own internal laws and cannot be controlled by humans. Man-made control of stock trends can only be short-term and local, and will eventually run according to internal laws.

Personal opinions are for reference only

Question 10: Why is Double Eleven shopping so popular? The main reasons why Double Eleven shopping is so popular are as follows:

People’s consumption concepts are different and consumption levels are quite high;

Prices are cheap during Double Eleven;

Online shopping is convenient, fast, and has a huge variety of items to choose from.

The widespread popularity of the Internet has laid a solid foundation for its development.