‘There are too many customers from out of town who place orders. I don’t have enough small-eared pigs to sell. I’m afraid of running out of stock, so I don’t dare to accept some big orders. 'Recently, when reporters interviewed Shuangxiao Breeding Professional Cooperative in Fengping Town, Mangshi, the head of the cooperative, Shao Weihai, had mixed feelings. What he was happy about was that since the cooperative registered its trademark, its popularity has increased, and the 'Lu Yin' brand small-eared pigs with local characteristics Orders have surged; the worry is that the cooperative's production scale cannot keep up. ‘The next step is to find funds to expand the scale of breeding. Shao Weihai said that since receiving the trademark registration certificate in March this year, the cooperative’s pig orders have increased by more than 30%, and the efficiency has increased by about 20%. Looking at the gratifying situation, he told reporters that at first, staff from the Fengping Branch of the Mangshi Industrial and Commercial Bureau discovered that the cooperative’s small-eared pigs were very distinctive during the market inspection, and provided full assistance and guidance, and encouraged the cooperative to register trademarks to expand the market. Influence. In recent years, the Mangshi Industrial and Commercial Bureau has vigorously promoted trademark strategy to build brand agriculture. Using the registered trademark of 'Nong' as a breakthrough point, it has discovered, integrated and cultivated special agricultural product production and operation enterprises, focusing on creating 'Hougu' coffee, 'Zhefang' A number of trademarks of special agricultural products such as Gongmi and 'Defeng' tea have been registered, and more than 50 trademarks with strong local characteristics, such as 'Mengbanasi' and 'Jingpo Mountain', have been registered. Currently, the city has 183 agriculture-related trademarks, and 12 of the 15 Yunnan Province trademarks are agriculture-related trademarks. The implementation of the trademark strategy has accelerated the development of brand agriculture in Mangshi, promoted the development of local enterprises, and increased farmers' income. 'In the past, the company did not have a registered trademark. Although the tea production technology was good, it did not have its own "name". It could only process supplied materials and help others produce OEM products. 'Lu Fengmei, the person in charge of Mangshi Defeng Tea Co., Ltd., told reporters that four years ago, after the company successfully registered the 'Defeng' trademark under the full guidance of the Mangshi Industrial and Commercial Bureau, the brand effect has continued to become more prominent, with more than 150 products produced. Pu'er tea series products sell well in China and are exported to Japan, South Korea and other countries. Now 'De Feng' tea has become a 'Yunnan Province trademark' product. ‘To develop advantageous and characteristic agricultural industries, we need to enhance trademark awareness and develop brand agriculture. Li Chuntao, director of the Mangshi Industrial and Commercial Bureau, introduced that in order to implement the trademark strategy, the Mangshi Industrial and Commercial Bureau has also formulated a series of systems to provide applicants with free trademark query services, carry out business guidance such as trademark changes, renewals, and transfers, etc., and guide enterprises to correctly Use, scientifically manage and effectively protect registered trademarks.