Bobai County is a traditional pillar industry of weaving handicrafts industry. The county is known as the "Capital of Chinese Weaving Handicrafts". Since the reform and opening up, the county's weaving craft products have gradually gone abroad and to the world, gradually forming an export-oriented economy led by weaving craft production. The county is the largest export base of woven handicrafts in the country. Its products are sold well in more than 60 countries including the United States, Japan, Britain, France, and Canada, and its annual export earnings are about US$150 million. At present, there are 423 weaving companies in the county, of which 66 are self-operated import and export companies and foreign-funded companies, and there are more than 180 companies that supply overseas merchants. ?

To the people of Bobai County, weaving culture has penetrated into every aspect of Bobai people’s lives, whether it is production tools, daily necessities, building houses, transportation, entertainment, education, or Seasons, customs, religious beliefs, etc. all have a woven shadow. In the past, people in Bobai County mainly increased their family income through the "company + farmer" model, that is, the county's surplus labor force "worked odd jobs" for Mangzhu weaving manufacturers in their spare time. However, this model cannot realize model economies and cannot realize the weaving industry. of rapid development. Judging from the current understanding and utilization of the situation, there are still many problems in the development of Bobai's weaving industry, such as the low commodity conversion rate of industrial development sources. From my personal point of view, I think the following measures can be used to promote and accelerate the rapid development of the weaving industry in Bobai County.

First, adhere to the road of brand development and give full play to the brand effect of "China's Capital of Weaving Crafts". Bobai weaving handicrafts themselves have high brand awareness. Therefore, relevant professionals can scientifically plan the weaving handicrafts and expand publicity channels. The main method is to combine online publicity and offline publicity to increase brand publicity. . Online publicity can be achieved by establishing a Chinese weaving crafts website to release some relevant information about weaving crafts, such as the introduction of some new weaving crafts products and the introduction of some weaving craft activities. In addition, you can also establish public accounts on WeChat and Weibo for publicity. From the perspective of offline publicity, some large and small woven crafts exhibitions can be held regularly or irregularly in Bobai County or other places to promote and deepen people's understanding of woven crafts and increase the popularity of woven crafts.

Second, fully explore the traditional artistic and cultural value and rich cultural connotation of weaving craftsmanship. The Bobai Yi bamboo weaving craft industry has achieved cross-regional economic development and has become an important industrial resource favored by the international market for a long time. On the one hand, Bobai weaving crafts use natural materials to create economic value for the local area. Purely handmade, healthy and environmentally friendly. On the other hand, weaving craftsmanship is not only a valuable folk skill, but its products are also traditional national cultural products, and the products themselves are also in line with consumers' current low-carbon and environmentally friendly concepts. Under appropriate conditions and through certain product processing, packaging and advertising methods, this national cultural product with dual material and spiritual properties can be transformed into a production relationship product.

Third, introduce and cultivate professional talents and innovate development models. Weaving enterprises have a wide coverage, large labor force, and are labor-intensive industries. Although Bobai County has many production enterprise history simulation effects, which can be repeatedly modified and evolved, which can greatly improve the industry and abundant human resources, most knitting enterprises use families as the basic unit for production, which is inefficient and cannot adapt The modern market requires rapid response to market demands. Therefore, the investment of professional talent capital will undoubtedly have a positive role in improving the quality of weaving technology and strengthening market financing for weaving technology enterprises. At present, there are 423 companies in Bobai County distributed in various towns and villages in the county. They are engaged in knitting calendar design. Not only can you see that there are more than 300,000 employees in the material, shape, color and other industries of knitted products. For example, using digital technology, network technology and modern communication technology can be used to develop product family or decentralized management.

Fourth, implement the expansion strategy and use high-tech means to expand the knitting industry space. Through cooperation with scientific research institutes and major universities, we have established a new product design and research and development center to develop new woven handicrafts, and strive to launch more than 200 new types of handicrafts every year. Develop towards high value-added and high-end series woven furniture. In addition, we can also open up new development space through enterprise, capital, geographical and market expansion, and promote the rapid development of Bobai weaving industry.