Because Bilibili’s trademark application? Hahaha? has been on the hot search, this fancy trademark registration seems to have become the current trend. In addition, Xtep has previously applied for registered trademark cases from companies such as Tebufu trademark, Haidilao applied for Chidilao Haidilao trademark, Tencent applied for Stable We Can Win trademark, etc. The most common thing we found from these cases is that These trademarks have one common feature: they are more fancy. But why are such large companies keen on registering these fancy trademarks? In fact, we have gone from being indifferent to intellectual property rights to now having heated discussions among netizens because some companies have applied for a certain trademark. We can see that everyone's awareness of intellectual property rights has generally awakened. Trademarks are like an important part of the company's intangible assets and intellectual property rights for a company, because they are even more important for well-known companies. Registered trademarks are also a kind of precautionary awareness for enterprises. Only by obtaining the exclusive right to register a trademark can they be protected by the trademark law. For example, the trademark "Juhuasuan" has sold tens of millions of dollars, and "Huiyuan" juice, as a novel and popular brand trademark, can quickly gain popularity in the market, and can gain corporate benefits while riding on the popularity of the brand. As an important asset of a company, a trademark certainly has the ability to be monetized. Trademark protection is very important for the establishment and maintenance of a good corporate brand. The selection of trademark names and patterns is also a science. As the saying goes, before the brand is launched, the trademark comes first. The corporate trademark layout should be as early as possible to avoid malicious registration of trademarks by others. In the process of production and operation, we must use our own brand trademarks truly and legally to enhance the distinctiveness and popularity of the trademarks. Products and services are the most important, and the significance of trademarks is to establish an interface between customers and manufacturers. Without this interface, advertising resources can easily be stolen by others. Trademark is an intangible asset of an enterprise. Trademark registration is not only for the long-term development of the enterprise's brand, but also an effective way for enterprises to protect their own economic interests by legal means.