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Long and thick brand history.

Yuan Changhou made history in 1912 in Chahar Special Zone, Hebei Province. His original name was Yongluyuan Tea House. In 193, he moved to Beiping, located in Xuanwumennei Street, and implemented the front shop and the back factory. Self-collection, self-control, self-sale, and continuous innovation in business practices. The tea house is characterized by lobular tea with good taste, good appearance, fresh sweetness and strong aroma. Deeply loved by tea drinkers in Beijing, the business flourished and soon became famous. By 1953, Yuan Changhou had become one of the 15 large private tea merchants in Beijing. In 1956, the public-private partnership merged Wu Dinghe, Wu Hengrui and Wu Xinchang in Xuannei Street into Yuan Changhou. The Cultural Revolution began to break the capitalism, and the time-honored brand was taken off. Yuan Changhou Tea House was changed to "Capital Tea House" and "Chunling Tea House", which became a model for breaking the capitalism. The business model of tea houses also changed, and the wholesale department gradually lost its characteristics by purchasing goods and buying whatever it bought. In the 198s, the spring breeze of reform and opening up brought vitality to the time-honored brand. At that time, Liu Kaidao, the manager of tea house, personally went to the door to ask Mr. Xiao Lao, a famous calligrapher in China, for help. Xiao Lao loved tea very much, so he happily wrote down the five characters of "Yuan Changhou Tea House". A week later, a glittering plaque was hung at the door of Yuan Changhou Tea House, which restored the time-honored brand to its due glory. In 1987, Xicheng District Non-staple Food Management Office set up six time-honored tea houses under Yuanchanghou Tea Company, with Yuanchanghou Tea House as the leader, including Xisi Longtai Tea House, Xinjiekou Hongxing Tea House, Di 'anmen Wu Zhaoxiang Tea House, Baita Temple Fujulai Tea House, Xiwai Yixin Tea House (now the West Inner Street) and Xihou Changhou Tea House, forming a professional company with time-honored brands as the group, which made Yuanchanghou embark on the road of rapid development. In 1993, the Ministry of Internal Trade named Yuanchanghou Tea House as "China's Time-honored Brand" and awarded it with a bronze plaque. In the same year, Yuanchanghou Tea Processing Factory was established, which created Yuanchanghou brand, processed and produced Yuanchanghou brand gift tea and packaged tea, realizing another innovation of Yuanchanghou. In 1998, Yuan Changhou was awarded as a famous trademark in Beijing, and Yuan Changhou's products were recommended as the best-selling products of famous tea in Beijing. In the same year, Yuan Changhou was accepted as a designated service unit for tea quality inspection by the municipal quality inspection station. In 1999, Yuan Changhou Tea House was moved from Xuanwumennei Street to No.98 Xidan North Street. In July of the same year, Yuan Changhou Tea House, which was decorated and beautified, was solemn. The new tea house has a two-story structure. The first floor is a tea house, which deals in more than 3 kinds of famous teas in China and Yixing purple sand tea sets. There are more than 1 varieties of purple sand in the world. A large purple sand pot with a height of 1.5 meters and a weight of 8 kilograms is placed in the center of the tea house, with seals on it. In the new century, great changes have taken place in the market, and the competition has become more intense. The time-honored brand has new problems in carrying forward the tradition and constantly innovating. How to give full play to the intangible assets of the time-honored brand and realize the value entrusted to it by the times? Yuan Changhou will base his development on developing the market and establishing franchise chain operations. In the past two years, he has opened 18 franchise stores, 4 counters and 37 self-operated stores in Beijing, forming a sales network connecting the urban areas, and finally realizing the goal of.