Fenjiu, a famous traditional Chinese wine, is a typical representative of light-flavor liquor. Because it is produced in Xinghua Village, Fenyang City, Shanxi Province, it is also called "Xinghua Village Wine". Fenjiu liquor has exquisite craftsmanship and a long history. It is famous for its soft taste, sweet taste, lingering fragrance after drinking, and long aftertaste. It enjoys high popularity, reputation and loyalty among domestic and foreign consumers. In history, Fenjiu has experienced three glorious times.

Fenjiu has a long history of about 4,000 years. During the Northern and Southern Dynasties 1,500 years ago, Fenjiu was highly praised by Emperor Wucheng of the Northern Qi Dynasty as the imperial wine. It was recorded in the Twenty-Four Histories, making Fenjiu famous in one fell swoop. Known as the earliest national wine and a national treasure, it is the crystallization of the wisdom and labor results of the working people of ancient China. In August 2018, Moutai Group filed a lawsuit with the Beijing Intellectual Property Court, requesting the Trademark Review and Adjudication Board to revoke the review decision not to register the "National Liquor Moutai" trademark, and Fenjiu was listed as a third party

The publicity was not in place. Paying attention to quality and not paying attention to publicity has always been a shortcoming. The product line is long, and barcodes have been cut like crazy recently. I imagine this will be greatly improved in the future. If you like to drink, buy shares of Fenjiu or the group's self-operated products with only three characters "Xinghua Village" (Guo Moruo Ti). The drinks are first-rate. Don't buy OEM brands such as Original Puree 1919 and Collection 1949.

Chinese liquor is divided into aroma types, including strong-flavor, sauce-flavor, light-flavor, rice-flavor, etc. Fenjiu is a light-flavor liquor. The raw material is only sorghum, and the fermentation only takes about seven days before the wine is produced. The rate is high, so the price is not much higher in terms of raw materials. The price of wine depends not only on raw materials and labor costs, but also on brand value, etc.; the raw materials for strong-flavor liquor are generally sorghum, wheat, rice, corn and glutinous rice. Wait, better liquors include peas, such as Dream Blue M9, Geometry Liquor, Wuliangye and other high-end liquors. From the perspective of raw materials, strong-flavor liquor is the most nutritionally balanced and healthiest liquor. After all, people grow up eating whole grains. , the market share of strong-flavor liquor is also the highest, reaching more than 75% in the entire liquor industry.