after paying the joining fee, franchisees will be granted the right to use trademarks, trade names, patents, proprietary technologies and business models, and will be provided with free training, professional publicity media materials such as CDs, visual systems, authorized signs, shop assistants' clothes, promotional supplies and other materials. The equity fund is collected at one time. After payment, it should receive the following support:
1. Get the remote hotline service of operation experts
2. Get the mailbox service of operation experts
3. Pay a regular return visit to customer service
4. Plan the promotion plan in daily operation
5. Research and development of dishes in different seasons. Free teaching
6. Sustainability upgrade of the project
7. Irregular market inspection
8. Logistics service file management 9. Customer service file management 1. Operation support file management 11. Market * * * anti-counterfeiting work
12. Mailing of various materials, Fax
13. Remote site selection evaluation service
14. Shop construction consulting service
15. Opening preparation and promotion service
16. Material purchasing service
17. Special materials purchasing service
18. Human intermediary service
19. National media launch
2. Scheme planning
21. Latest patent technical support
22. Project qualification participating in the election
23.VI Real-time updating of construction scheme design
24. Coordinating the cooperative operation between franchisees and sub-franchisees
25. Assisting sub-franchisees in on-site investment invitation
26. Providing personnel training services
27. Irregular franchisees. The professional advertising plan of the business
Question 2: How to collect the franchise rights can be avoided, but if they find out, your deposit will definitely be gone, and there will be compensation for breach of contract!
question 3: what do you mean by authorization and joining? What's the difference? Authorization actually means that it can be used, and it may be limited in form.
Authorization is the key to the operation of the organization. It takes people as the object and grants the necessary power to the subordinates to complete a certain job. That is to say, the supervisor will transfer the decision-making power of dealing with employing people, spending money, doing things, negotiating and coordinating to subordinates, and only grant power, and cannot entrust the necessary responsibility for completing the work. This is the absolute principle of authorization. Different levels in the organization have different functions and powers, and permissions will flow between different levels, thus creating the problem of authorization. Authorization is one of the important tasks of managers. Effective authorization is an important management skill. If authorized properly, all participants can benefit.
joining refers to joining a certain group. Can be extended to the commercial field, referring to the agent joining of commercial brands.
joining is the continuous contractual relationship between the enterprise organization, or the franchise chain headquarters and the franchise stores. According to the contract, a unique business privilege must be provided, and unconditional assistance (personnel training, organizational structure, operation and management, commodity supply and marketing) must be added. And franchisees also need to pay a relative reward.
Question 4: What does joining mean? Joining at 1 points is the enterprise organization, which authorizes the service badge to the franchisee, so that the franchisee can use the image, brand and reputation of the headquarters to attract consumers to spend in the commercial consumer market. Moreover, before starting a business, the franchisee will teach his own experience to the franchisee and assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * *. However, the joining headquarters can collect the joining fee, deposit and royalty from the joining owners due to different joining nature.
question 5: what does a franchise store mean? Franchise stores refer to those stores that specialize in selling specific goods. These goods have a strong correlation, or they are goods of the same brand or a series of specialized goods. Franchise stores generally pay great attention to store decoration, giving people a sense of quality and unified image. For example, the sale of goods with traditional characteristics, shop layout highlights the classical beauty; Sell popular and trendy products, and the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.
question 6: what is a franchise store and what is a chain store? If you know, please answer the franchise store: refers to the enterprise organization, which authorizes the service badge to the franchise owner, so that the franchise owner can use the image, brand and reputation of the franchise headquarters to attract consumers to spend in the commercial consumer market. Moreover, before starting a business, the franchisee will teach his own experience to the franchisee and assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * *. However, the joining headquarters can collect the joining fee, deposit and royalty from the joining owners due to different joining nature. At the same time, it is a store specializing in selling specific goods, which have a strong correlation, or goods of the same brand, or a series of specialized goods. Franchise stores generally pay great attention to storefront decoration, giving people a sense of quality and unified image. For example, the sale of goods with traditional characteristics, shop layout highlights the classical beauty; Sell popular and trendy products, and the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.
Chain store: Chain store refers to granting its own trademarks, trade names, products, patents, proprietary technologies, business models, etc. to the franchisee in the form of franchise contracts, and the franchisee engages in business activities under the unified business model of the franchisor according to the provisions of the contract, and pays corresponding fees to the franchisor. Due to the basic characteristics of franchise enterprises, such as unified image of chain operation and unified management, many small-scale, scattered retail stores with the same brand that operate similar goods and services, under the organization and leadership of the headquarters, adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation.
question 7: excuse me, how to join, and what is the specific cost, although I don't know what project you want to join! I hope these materials can help you ~ ~
project investigation
It is difficult to judge a franchise project only from the superficial situation such as the size of investment and the number of franchise stores. In fact, entrepreneurs should still examine the profit model and franchise system of the project. First of all, it's best to secretly inspect the interested joining projects. Go to the franchise stores of the project to spend money, chat with the store owner or clerk as a customer, estimate the daily turnover, analyze the customer base, consumption period and so on; After the investigation lasts for a period of time, see if the results of the investigation are consistent with the contents introduced by the joining headquarters, so as to judge the honest attitude of the other party. Don't cooperate with dishonest leaders. And if the project has not opened a franchise store at all, or the first store is less than a year, you should ignore it. Finally, it is necessary to understand the perfection of the franchise system of the franchise project. For example, inspect the leader's understanding and operation level of franchise business model, and see if he has a set of written and operable franchise management manual and franchise store operation manual; See if he is responsible and cautious in the selection of franchisees and the location of franchisees; See if he attaches importance to the interests and follow-up management of franchise stores. The best way for this kind of inspection is to attend the training organized by the league leader, and then prepare a lot of questions to "make things difficult" for them to see if they are fully prepared for joining the project.
Notes for editing this paragraph
First, the head office should be required to show the trademark registration certificate. The so-called franchise means that the headquarters authorizes the brand to the franchise stores. In other words, the headquarters must own the brand before it can be authorized to the franchise stores. In other words, the headquarters must first obtain the trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce. Before joining, franchisees must first confirm that the headquarters really owns this brand before they can join with confidence. Second, the payment method of royalties. Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called franchise fee refers to the fees charged by the headquarters for helping franchisees to make overall store opening planning and education and training before opening a store. The royalty refers to the fees that franchisees need to pay for using the trademark of the headquarters and enjoying the goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period may be once a year, quarterly or monthly. As for the deposit, it is the fee charged by the headquarters to ensure that the franchisees will actually perform the contract and pay the payment on time. Among them, due to the continuous charging of royalties, some franchise headquarters will require franchisees to write a check for the full amount of royalties within the contract period at the time of signing the contract. For example, if the contract period is five years and the royalties are paid annually, some headquarters will require franchisees to pay the royalties for five years in five checks at a time. When franchisees meet the requirements of the head office to draw up all the check denominations of royalties within the contract period at one time, they must remember to add a note to the contract. When franchisees close stores and no longer open stores, the head office must return the unexpired royalties to protect their own rights and interests. Third, the price of supply from headquarters. In the general franchise contract, the headquarters will require franchisees to purchase goods from the headquarters, and may not purchase goods privately. This is often the most controversial part between headquarters and franchise stores. Because franchisees often think that the supply price of the headquarters is high, they have purchased from abroad on their own. However, based on the consistency of the quality of the chain system, the headquarters had to ask the franchise stores to purchase from the headquarters in a unified way, so the dispute arose. A more reasonable way is for franchisees to ask in advance that the price supplied by the headquarters should not be higher than the market, or that it is acceptable to be higher than the market, so as to avoid disputes between the two sides over the price afterwards. Fourth, the issue of business circle protection. Usually, in order to ensure the operating interests of franchise stores, franchise headquarters will have a business circle guarantee, that is, no second branch will be opened within a business circle. Therefore, franchisees must be very clear about the scope of the business circle. However, the common situation is that the headquarters is not far away from the business circle, and when a second store is opened, it will affect the business of the original franchise stores and cause * * *. In fact, if the headquarters is located outside the security business circle, the franchise stores do not have the right to * * *. However, it is worth mentioning that when some chain stores increase or reach saturation, it is difficult to open new stores under the protection of the business circle, so they develop the second brand by chance. It means to use another new brand name, and the business content is different from ...... >; >
question 8: what should I do after opening a franchise store and creating my own brand instead of joining it? Whether the franchise royalty can be terminated directly depends on how the contract is stipulated, whether there is liquidated damages or other incidental liabilities for early termination, and if it is not directly terminated. You should look at the contract carefully first
Question 9: The difference between franchise stores and chain stores. The so-called franchise means joining other people's industries and sales methods, and you need to pay franchise fees, brand fees, advertising fees, etc., and you need to sell the products and product prices specified by the other party, and bear the self-financing chain. That is to say, you invest and manage yourself, just using the name of the other party's store and selling the other party's own products. Generally, there is no restriction on your price and product diversification, but you have to pay brand use fees and other fees. Chain stores refer to some stores (MacDonald) with multiple stores, and this firm accepts joining; However, such as Hong Kong Parknshop and Wellcome Supermarket, they are both chain stores and do not accept joining; It's a solo business. The branch is for the head office. For example, I set up a store named * * *, but the continuous expansion of the store's operation can no longer meet the needs of customers, so I need to open another point in other streets, called the * * * first branch, and if I continue to open it, it will be called the * * * second branch, and so on. Chain stores refer to many small-scale, scattered retail stores with the same brand that operate similar goods and services. Under the leadership of the headquarters, they adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation. For example, what McDonald's means to join the so-called joining is the enterprise organization, which authorizes the service badge to the franchisee, so that the franchisee can use the image, brand and reputation of the joining headquarters to attract consumers to spend in the commercial consumer market. Moreover, before starting a business, the franchisee will teach his own know-how, technology, etc. to the franchisee and assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * *. However, the joining headquarters can collect the joining fee, deposit and royalty from the joining owners due to different joining nature. For example, quick customers. Bubble tea. In my opinion, a branch is for the main store, just like a branch. Chain stores, regardless of primary and secondary, occupy the area and have a leading center to manage them in a unified way. The franchise store is a store that others value you, pay you a certain fee, and copy your store according to your business philosophy.
question 1: what are the requirements and procedures for a franchise store? 1. Select the right franchised manufacturers; 2. The higher the joining requirements, the greater the chance of success; 3. It is best to "face to face" with the chain headquarters; In addition: ten points for attention in signing a contract. First, the headquarters should be required to show the service badge registration certificate. Because the so-called franchise means that the headquarters authorizes the brand to the franchise stores. In other words, the headquarters must own the brand before it can be authorized to the franchise stores. In other words, the headquarters must first obtain the service label registration certificate issued by the Central Bureau of Standards. A while ago, there was a dispute over a Chinese restaurant chain system. The old and new systems entered the Fair Trade Commission. Later, the losing party was forced to change the brand name, and even the franchisees who had joined the system were forced to change their names. How innocent! Therefore, before joining, franchisees must first confirm that the headquarters does own this brand before they can join with confidence. Second, the payment method of royalties. Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called franchise fee refers to the fees charged by the headquarters for helping franchisees to make overall store opening planning and education and training before opening a store. The royalty refers to the fees that franchisees need to pay for using the trademark of the headquarters and enjoying the goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period may be