Generally infringing on other people’s intellectual property rights is picture theft. Taobao regulations: Use other people’s trademarks (including text trademarks, graphic trademarks, etc.) or works (text works, pattern works), etc. in product information, store names, and domain names without the permission of others. For example: Although the following products posted by the seller are genuine products of a certain brand, it is still considered improper use to use pictures of certain brand models in the product information without the permission of the rights holder. Violations: (1) The seller improperly uses other people’s trademark rights, copyrights and other rights in the product information published or the store name, domain name, etc. used; (2) The seller is suspected of improperly using other people’s trademark rights, copyrights, patents, etc. when selling goods rights and other rights; (3) The product information released by the seller or other information used causes confusion, misunderstanding, or unfair competition among consumers. If any of the above behaviors occur, 2 points will be deducted each time. Complaints made by the same right holder against the same seller within 3 days will be deemed as one complaint. Taobao’s penalty rules for illegal image theft: two points will be deducted each time.