H's started in Hangzhou and was established in 2009. It is positioned as a mid-to high-end designer women's clothing brand, focusing on urban commuting and daily wear, and advocating fashion that integrates into life. Up to now, more than 300 stores have been opened nationwide, and the ratio of e-commerce channels to offline store channels is about 2: 8.

H's is a brand of socks, T-shirts and clothing registered in the State Trademark Office. Adhering to the "simple design sense", the brand combines the artistic avant-garde concept with fashion, and advocates providing diversified choices for urban women's dresses. The s of H is the abbreviation of HUESIGN, which means to express self-symbol and attitude through dress. The brand is committed to providing a propositional experience about "freedom" by combining contemporary life aesthetics.

Brand Spirit and Image Significance of h's

The brand spirit of h's is: softness with rigidity.

Combine rigidity with softness: When people are taught to show off and praise their strength, there will still be some individuals who combine rigidity with softness.

Power: It can also be irreplaceable vitality. This vitality does not mean that you are narrow-minded, more elegant, cooler and more detached in dress and posture.

The meaning of the image is: Homme girls is a multidimensional portrayal of contemporary women, a firm and gentle individual who pursues inner richness and independent thinking; It is not "masculine" in the traditional sense, but represents the new face of modern women. Deconstructing intellectual softness and rigidity is a fashion aesthetics that can represent Homme girls' choice.

The above contents refer to Baidu Encyclopedia -h's women's wear.