April 26th? Modern China Tea Shop? Sue? Is the tea good? The first-instance judgment of the unfair competition infringement court was announced. Court decision? Is the tea good? If you lose the case, you won't cooperate with the whole country? Modern China Tea Shop? Unfair competition in advertisements with the same or similar decoration, business invitation and franchise license, and false propaganda; Where to? Modern China Tea Shop? Compensation for economic losses and reasonable rights protection expenses totaled 6,543,800 yuan+0.7 million yuan. ?

How important is trademark registration to enterprises?

The function of identifying the source of goods or the function of identifying trademarks is the basic and primary function of trademarks. Trademarks are produced by identifying the source of goods, so people with this function can become trademarks. The role of promoting sales producers and operators use trademarks to indicate the source of goods, and consumers use trademarks to distinguish similar goods, understand goods and make choices. In this way, trademarks have become an important tool to open up markets and participate in market competition. The role of advertising Modern commercial propaganda is often centered on trademarks. By publishing and publicizing commodity information through trademarks, it is eye-catching, concise and easy to remember, attracting consumers' attention and deepening consumers' impression of commodities.

Do you think the existence of trademarks in enterprises is important?

Simply put, there is no trademark. Pepsi can be marked on Pepsi's cola, and other companies can also print Pepsi's logo. What enterprises need, what consumers need, and how consumers distinguish between enterprises and products can be imagined. Therefore, trademarks are undoubtedly intangible assets of enterprises, which embodies the wisdom and labor of production enterprises and is an important intellectual property right. Trademarks play a vital role in enterprises.

Is it necessary to register the company LOGO as a trademark?

It is definitely necessary, otherwise the defendant will be infringed. Trademark, copyright. In essence, it is an expected commercial right. It is also an exclusive right. This is also a right to self-protection. It is also a strategic layout strategy in the process of enterprise management. At the same time, LOGO is also a functional trademark to establish business reputation, which is used to show the source of goods, ensure the quality of goods and advertise goods, and is an effective means to open up markets. This shows that the trademark embodies the reputation of the goods and the producers and operators of the goods it marks, and the trademark is the best symbol of the reputation of the goods and related enterprises. ?