After disappearing for three months, Li Ziqi once again appeared in front of the public.

This time the hot search was so important that she accepted an exclusive interview with CCTV.

Three months ago, she experienced the biggest crisis since starting her business.

On August 30, she posted on her social account:

Call the police early in the morning.

In the reply that was deleted immediately, it was mentioned that "capital is a good means", implying that this is a dispute with capital.

Various news from the outside world spread wildly. She was in the eye of the storm, but she remained calm and composed during the interview.

Faced with the pressure of capital, although she was weak, she made the most powerful response:

Suspension of updates for three months.

Even though she is just a small team, she has managed countless large-scale productions by herself.

Wherever Li Ziqi appears, there is traffic.

She herself is the traffic itself.

Li Ziqi did not reveal much about the dispute with capital.

According to Tianyancha, she owns the trademarks of two companies:

They are Sichuan Ziqi Cultural Communication Co., Ltd. and Hangzhou Weinian Brand Management Co., Ltd.

The former is a joint venture between the two parties. The company holds 51 shares and Li Ziqi holds 49 shares.

Just this 2-digit gap may put Li Ziqi into a passive position.

Over the years, she has been immersed in content, and she did not notice that the company has made a lot of money on the back of her big tree.

According to statistics from Nox Influencer:

Li Ziqi’s monthly advertising alliance income on YouTube may reach 730,000 US dollars, and his annual income potential is as high as 40 million yuan.

Compared with the commercial value created by the "Li Ziqi" brand, this amount of income is simply water.

According to the "2021 Most Promising New Consumer Brands in China" report released by Dolphin Think Tank, in 2020, the Li Ziqi brand alone will have sales of 1.6 billion.

With Li Ziqi's popularity, major capitals have moved in, and the company's stock value has soared, not to mention dozens of times, with a valuation as high as 5 billion.

But these increases have nothing to do with Li Ziqi, because Li Ziqi does not hold relevant shares.

Secondly, the goal of capital investment is to make money, regardless of the loss of the "Li Ziqi" brand or the quality of the goods.

So when Li Ziqi’s snail fans collected 500 million yuan, Li Ziqi came to take the blame for the negative reviews that followed.

She is the spokesperson of the "Li Ziqi" brand, and she is the only one who cares most about the evaluation of this brand.

Li Ziqi worked hard to create content, while capital and the company were desperately sucking blood. Not to mention the damage to the brand, she still gained nothing in the end.

The key is that the company has control over the "Li Ziqi" brand.

If she leaves the company, she may face the consequence that she will no longer be able to use the "Li Ziqi" brand.

After half a year of hard work, it is very likely that there will be no harvest.

Of course, Li Ziqi is not completely passive. Over the years, she has completely concentrated on creating content, and her appeal in the hearts of fans is immeasurable.

This is something that capital is more concerned about. After all, it would be of no benefit to anyone if they really break up.

During the period when Li Ziqi stopped updating, let’s see how netizens on the Internet urged updates.

Why is Li Ziqi so tough? Because he has strength.

Long before signing the contract, she was already a well-known video celebrity.

Before some people become famous, they already have the potential to be famous.

In 2016, a video called "Lanzhou Beef Ramen" broke the internet. The creator of this video was Li Ziqi.

In order to shoot the video "Lanzhou Beef Ramen", she found a Lanzhou ramen master to learn how to knead and ramen noodles. It took 5 months of preparation, 3 days of filming, and as many as 200 pieces of footage;

It was this popular video that made the boss of mcn discover her.

Li Ziqi likes to concentrate on creating, but is in need of an organization to help him run it, so the two parties almost hit it off:

Li Ziqi is responsible for content creation, and the company is responsible for traffic promotion.

Perhaps the company never expected that Li Ziqi would become famous so quickly.

As of now, she has 27.633 million Weibo fans and more than 25 million overseas fans.

The first is intention;

The second is reverence.

Even today after becoming famous, she still plans and edits all the videos.

She did not leave the work to others just because she became famous, and she was happy and relaxed;

Because no one knows better than her what kind of content "Li Ziqi" needs .

Secondly, the content spread in Li Ziqi’s video is rooted in the inheritance and spread of intangible culture.

In her video, we saw:

Exquisite ancient seal cutting;

Beautiful blue cloth dyeing;

Beautiful and moving Shu embroidery.

It has the comfort of "picking flowers under the eastern fence",

and the remoteness of "seeing the Nanshan Mountain leisurely".

There is also the "One Thing for a Lifetime" series planned by her:

In her video, we know,

How does a soybean grow? of soy sauce;

How a handful of well water became white salt;

How a piece of tea leaf became an exquisite and elegant tea art;

In each video , the scenes of her chatting with her grandma about homely matters and eating happily are indispensable.

Every time the camera turns to this point, it is a very touching moment.

Her videos hit the deepest part of people’s hearts. Even across mountains, rivers and lakes, what cannot escape in the end is food and love.

Many people living in the city have seen the beauty of fireworks in the world through her photography, and are comforted by the poetic pictures of pastoral life.

Just the continuous output of high-quality content is enough for fans to regard him as a treasure blogger.

The most surprising thing about Li Ziqi is the kindness that flows slowly in her.

When she first became popular, netizens saw her videos and thought she was a rich second generation child who grew up happily.

But the reality is that her life experience is not good, and she is a child who was brought up in hardship.

She lost her mother when she was young and her father when she was four years old. She lived with her stepmother. In the middle of winter, her stepmother grabbed her hair and pushed her into the ditch. She was abused in such a way that she was inhumane.

Until grandma couldn’t stand it anymore, she took her home and raised her by herself.

Later, her grandfather passed away, and her grandmother raised her until she was 14 years old, but she could no longer afford to pay school fees.

She began to work in the city. When she was young, she was willing to do any job, including serving dishes in restaurants and DJing in bars.

Life before adulthood can be called a wandering life.

Even on the darkest days, she still remembers the light shining through the dark clouds.

She once mentioned that one year during the Chinese New Year, people from the Women’s Federation took them home for dinner.

When she saw the egg, she asked:

"Can I eat this egg?"

The staff of the Women's Federation replied:

"Of course."

Because of the goodwill she received, she sponsored a student to study even when her monthly income was only 300 yuan.

Because I have been caught in the rain, I also want to hold an umbrella for others.

Because she was warmed by the light, she wanted to pass on the warmth to more people.

Because of this, as she grew bigger and bigger, she became more aware of the responsibility she shouldered.

In the CCTV interview, she stated what she wants to do next:

She wants to better guide young people. She does not want young people to say that they want to be Internet celebrities, but to establish Correct values.

I feel this deeply. Today’s Internet celebrities are increasingly becoming younger.

Ask a child what they want to do most when they grow up, and many of the answers will be internet celebrities.

The reason is:

You can make a lot of money without having to read a lot of books;

You can make a profit easily without having to work hard.

But as an Internet celebrity, Li Ziqi understands:

Videos on the Internet only show the best side to fans. Behind the viral videos are all video creations The author made great efforts.

It’s not that you can’t be an internet celebrity, but without the guidance of correct values, it’s easy to go astray if you only see the glamor of internet celebrities.

Only with correct values ??can we do more meaningful things for the entire society.

She is a person who has been lucky enough to be chosen by the wind of the times, and she also wants to use her actions to influence more people.

She is so precious and rare, which is what sets her apart from other internet celebrities.

This return is supported by CCTV.

It also shows the support and protection of Li Ziqi by the official media. After all, she is the person who single-handedly made tens of millions of foreign netizens fall in love with Chinese culture.

Her appeal on the Chinese Internet should not be underestimated. After not seeing her for several months, there were calls for updates everywhere on the Internet.

Moreover, she has always kept her original intention and is doing meaningful things for the world.

The latest news is that Ziqi Culture, represented by Li Ziqi, has filed a lawsuit against the Hangzhou company.

All she wants to do is to get back what belongs to her and protect the "Li Ziqi" brand.

This time, she seemed to be fighting alone, but she seemed not to be alone.

What is certain is that

Li Ziqi can still do well after leaving his original company.

But the company is nothing without her.

I hope she can sort out the company's internal affairs and return to her beloved creations again.

I also hope that she can win this battle and protect "Li Ziqi" and herself.

Like and watch, support Li Ziqi, we cannot give up this world to hateful people.

Author | Su Shanshu can’t reason, he can only tell stories.