Zhuyeqing is the most controversial brand trademark owner of tea varieties in China and the most potential domestic tea enterprise. "Zhuyeqing" is not only a tea variety, but also its trademark and company name.
In p>1985, it won the international gold prize at the 24th World Food Selection Conference held in Portugal. After Zhuyeqing became a famous tea, there was more competition for the name and trademark of this tea, as well as counterfeiting and counterfeiting. Every tea-picking season, merchants from Shanghai, Jiangsu, Zhejiang, Shandong and Sichuan gathered in Emei Mountain to buy tea, and all kinds of "Zhuyeqing" teas with different quality flooded the market, which also triggered trademark registration lawsuits. In September 1999, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce made a final ruling on the case of improper registration of the "Zhuyeqing" trademark of tea, so that Sichuan Emeishan Zhuyeqing Tea Co., Ltd. had the exclusive right to use the "Zhuyeqing" trademark. In addition, the evaluated value of the trademark "Zhuyeqing" of tea has reached more than 2 million yuan.
Zhuyeqing tea has a long history with Buddhism and Taoism. The prosperity of tea advances with the times. At the end of the Western Han Dynasty, Buddhism was introduced into China. Because long-term meditation is easy to make monks tired and sleepy, and tea has the effects of refreshing mind, quenching thirst and eliminating fatigue, so it becomes the most ideal drink. Emeishan tea was famous as early as the Jin Dynasty. According to "Reading Records of Emei", "Emei Mountain is rich in herbs, especially tea, which is different from the world; There is a kind of tea produced at the top of this water temple, which tastes bitter at first and sweet at last, and it will not reduce the spring harvest in Jiangnan. " There is a deep tea culture in the Buddhist culture, and Buddhism has provided the tea ceremony with the philosophical thought of "Brahman is like me", which has deepened the ideological connotation of the tea ceremony and made the tea ceremony more verve. The Taoist thought of "harmony between man and nature" is the soul of China Tea Ceremony. There is no me in tea tasting, I am Qing Ming, and Qing Ming is me. High-level tea activities are forgotten by both things, just as Zhuang Zhou is a butterfly and the butterfly is Zhuang Zhou. And bamboo leaf green is one of the clear teas.
At present, there are two regular bamboo leaf green enterprises in Emei Mountain: one is the Bamboo Leaf Green Company named after Bamboo Leaf Green, and the other is the Emei Xueya Company named after the famous poet Lu You. There is no difference in taste and workmanship, but in terms of price, the annual advertising fee of Bamboo Leaf Green is much higher than Xueya Company, and with its own trademark advantage, the price is natural.