1. In 496 BC, He Lv, the king of Wu, sent troops to attack Yue, but he was defeated by Yue, and He Lv was also seriously injured and died. Two years later, He Lv's son, Fu Cha, led his troops to defeat Yue, and Gou Jian, the king of Yue, was escorted to the state of Wu as a slave. After three years of serving the king with humiliation, Fu Cha cleared his guard and sent him back to Yue.

In fact, Gou Jian didn't give up his revenge. On the surface, he obeyed the King of Wu, but secretly trained elite soldiers, strengthened the administration, and waited for the opportunity to fight back against Wu. Hardship can exercise the will, but ease will kill it. Gou Jian was afraid that he would covet the comfort in front of him and kill his will to avenge himself, so he arranged a hard living environment for himself.

He doesn't need a mattress to sleep at night, but only spreads some firewood (paid in ancient times) and hangs a gall bladder in the house. He will taste the gall bladder from time to time in order not to forget the shame of the past.

in order to encourage the people to join the queen and the people in labor, Gou Jian made the State of Yue strong with the concerted efforts of the Yue people, and finally found the opportunity to destroy the State of Wu.

2. Ma Yun, with an angular, emaciated and strange face, a wild and maverick style of doing things, and a warm-hearted attitude without paying back; Named after "Guangmingding", the company's conference room was in close contact with Jin Yong and gathered the Internet hero "West Lake on Sword". Ma Yun's words and deeds are quite similar to those of a great warrior who crisscrossed the business world.

One of the reasons why Ma Yun is admired by countless grassroots entrepreneurs today is that Ma Yun was once an ordinary person just like us. He failed and failed in the college entrance examination.

Imagine if Ma Yun, after failing the second college entrance examination, listened to his parents' advice, learned a trade and lived his life as a temporary worker. Then, would there still be Ma Yun today and Alibaba today?

the first college entrance examination, I met with waterloo. Although Ma Yun's English is surprisingly good among his peers, his math is really poor, and he only got 1 point, and he lost in an all-round way. After that, he worked as a secretary and porter, and later helped others deliver books on a tricycle. Once, when he delivered a book to a cultural unit, he found a novel named Life.

that is the masterpiece of the famous writer Lu Yao. The protagonist of the novel, Gao Jialin, a rural intellectual youth, has brought many insights to Ma Yun.

Gao Jialin is a very talented young man. He has a persistent pursuit of ideals. However, in the process of pursuing ideals, there is always a kind of resistance every step forward, which makes him unable to really display his talents and even has to face the situation of falling back to the original point.

From the story, Ma Yun deeply realized that although the road of life is very long, the key points are often only a few steps. On the road of life, no one's road is straight and there is no fork, which just confirms a sentence: "Nine times out of ten, life is unsatisfactory." Since the road of life is so tortuous and complicated, people should face it calmly.

So, Ma Yun made up his mind to take the second college entrance examination. That summer, Ma Yun enrolled in the college entrance examination repeat class, riding a bicycle every day, wandering between home and cram school at two o'clock and one line.

I didn't expect to fail in the second college entrance examination. This time, Ma Yun scored 19 points in the math test, and the total separation admission line was 14 points. Moreover, this time, his parents who had a glimmer of hope for Ma Yun to go to college felt that he didn't need to take the test again.

At that time, the TV series Volleyball Woman was popular all over the country, which was a household name. In that youthful but pure era, Junko Xiao's smile inspired a whole generation, including Ma Yun at that time. Not only because of her sweet smile, but also because of her indomitable spirit.

This spirit has a far-reaching influence on Ma Yun in the future. "Never give up" has also become a spiritual symbol of Ma Yun, affecting everyone in Ali. Junko Xiaolu's fighting spirit gave Ma a great incentive. Despite his family's strong opposition, he resolutely began to prepare for the third college entrance examination.

unable to convince his family, ma yun had to work during the day and go to night school at night. On Sunday, in order to motivate myself to study hard, I got up early for an hour to go to the library of Zhejiang University.

Just three days before the third national college entrance examination, Mr. Yu, who had been disappointed with Ma Yun's math scores, said to Ma Yun, "Ma Yun, your math is a mess. If you can pass the exam, my word' Yu' will be written backwards."

On the morning of the math test, Ma Yun has been reciting 1 basic math formulas. During the exam, Ma Yun used these 1 formulas one by one. After coming out of the examination room and checking the answers with his classmates, Ma Yun knew that he must have passed. As a result, Ma Yun scored 79 points in that math exam. After many hardships, Ma Yun was finally admitted to the university.

For Ma Yun, the three college entrance examinations in his life have already become the most precious spiritual wealth in his life journey.

3. In 1987, the school-run factory lost money because of poor management, so Zong Qinghou contracted the school-run factory and began to practice his entrepreneurial dream buried in his heart for many years. That year, he was 42 years old. Zong Qinghou led two retired teachers to start their business by borrowing 14, yuan and selling soda, popsicles and stationery paper on a commission basis.

in p>1988, the enterprise successfully developed and put into production Wahaha children's nutrient solution, and established Hangzhou Wahaha nutritious food factory. Children's nutrient solution emphasizes the real use value and solves the problem of children's anorexia and partial eclipse. Because of its exact efficacy and obvious effect, it quickly became popular in the market, and its products sold well all over the country, and the enterprise stood firm in the fierce market competition.

in p>1991, in order to expand the production scale and meet the needs of the market, Wahaha, a small school-run factory with only 1 employees, acquired Hangzhou Canned Food Factory, an old state-owned factory with more than 2, employees, at a cost of 8 million yuan.

after the merger, Wahaha food group company was established. Hangzhou can factory, which originally lost more than 4 million yuan, turned losses into profits in only three months. In 1991, the output value of enterprises exceeded 1 million yuan for the first time, reaching 217 million yuan. The merger was successful, and Wahaha initially took shape.

In p>1994, Wahaha actively responded to the State Council's call for counterpart support for the resettlement work in the Three Gorges reservoir area, devoted itself to the development of the western region, and creatively merged three poor enterprises flooded in Fuling area with the reform idea of "general contracting of resettlement tasks and resettlement funds", and established the first branch of Wahaha outside the province, Fuling Company.

since then, Wahaha has taken the step of "going west and going north", and has established more than 16 branches in 29 provinces, municipalities and autonomous regions.

in p>1996, Wahaha group invested part of its fixed assets to establish five joint ventures with foreign companies such as France's Danone group, and absorbed investment of 45 million us dollars. Wahaha holds 49% of the shares, and Danone and Baifuqin jointly hold 51%. After the Asian financial turmoil, Baifuqin sold its equity to Danone overseas, making it jump to an absolute holding position of 51%.

Danone immediately proposed to transfer the trademark right of Wahaha to the joint venture company, which was rejected by the State Trademark Office. The two sides signed a contract. In the same year, Zong Qinghou led Wahaha employees to aim at the bottled water market and produce Wahaha pure water.

In May, 1998, Wahaha launched the carbonated beverage "Very Coke", which was intended to challenge Coca-Cola and Pepsi-Cola. By virtue of its channel advantages, its sales volume reached 6, tons in 26.

In p>1999, Zong Qinghou continued to move westward and northward, and decided to set up a number of companies that had nothing to do with Danone. Most of these companies were built in the west and old areas. By 26, the total assets reached 5.6 billion yuan, and the profit for that year was 1.4 billion yuan.

In the restructuring in 2, Zonghe employees bought back 55% shares of Wahaha Group from the government, and Wahaha realized "full shareholding". Among them, Zong Qinghou holds 3% of shares, 5% of senior management and 2% of employees. 46% of the shares are owned by Hangzhou Shangcheng State-owned Assets Management Co., Ltd.. This year, Danone acquired Robust, Wahaha's biggest competitor.

In p>22, Wahaha made use of its own brand and strength to enter the children's wear industry from a high starting point.

After the SARS epidemic ended in May p>23, Zong Qinghou sent a large number of drinks to the retail terminal before his competitors, which made the sales increase by 16% annually. The company's operating income exceeded 1 billion yuan, making it the fifth largest beverage manufacturer in the world, second only to Coca-Cola, Pepsi Cola and Kyrgyzstan.

in p>24, Wahaha implemented the strategy of "all-round innovation", and new products such as nutrition express and refreshing were continuously introduced, which made the enterprise get rid of homogenization competition.

In p>27, under the leadership of Zong Qinghou, Wahaha's turnover exceeded 25 billion yuan. In April, Zong Qinghou, the head of Wahaha, revealed that Danone wanted to acquire 51% equity of other non-joint venture companies in Wahaha at a low price of 4 billion yuan, but it was rejected by itself. Danone immediately hit back at Wahaha for violating the joint venture contract, and said that it could not tolerate the huge private wealth empire established by Zong Qinghou outside the joint venture company.

on April 9th, 27, Danone requested Zong Qinghou as the chairman of the joint venture company to initiate legal proceedings against the non-joint venture company. On May 31st, Danone filed an application for international arbitration against Wahaha, claiming that Chinese shareholders had infringed upon the interests of the joint venture.

On June 4th, Danone filed a lawsuit against the company of Zong Qinghou's daughter in the United States, claiming that its non-joint venture could not use Wahaha brand. On June 7, 27, Zong Qinghou resigned as the chairman of the joint venture and published an open letter to the chairman of Danone. He said that he could not stand the bullying and framing of two directors of Danone (Fan Yimou, President of Asia Pacific Region, and Qin Peng, Chairman of China Region), so he had to resign and specialize in litigation.

in p>28, despite the troubles caused by Danone's forced purchase, Wahaha's sales volume under Zong Qinghou continued to grow, with the sales volume increasing by more than 4% in the first half of the year, and the annual sales volume exceeded 3 billion yuan.

on September 3, 29, Danone announced that with the support of the Chinese and French governments, it had reached a friendly settlement plan with Wahaha. As part of the settlement, Danone and Wahaha will terminate their joint venture. Danone agreed to sell 51% of its shares in various Dawa joint ventures to Chinese partners.

In p>21, Wahaha launched its high-end milk powder-Edison infant formula milk powder. The product was produced by the cooperative enterprise Holland Centennial Royal Dairy Company, imported and came to China. This also created a precedent for foreign enterprises to OEM for China. This year, Zong Qinghou was named the richest man in Forbes China, with a total wealth of 53.4 billion RMB.

in p>211, the group company achieved an operating income of 67.855 billion yuan, up 23.65% year-on-year.

In p>212, 67-year-old Zong Qinghou became the richest man in China again, with a total wealth of 63 billion RMB.

4. There was an old man who suffered serious setbacks when he was 72 years old. He struggled for the largest retail group in China for decades and went bankrupt overnight.

People are talking about this world-famous entrepreneur's disastrous failure. Some people think that he will follow his destiny and spend the rest of his life in poverty; Some people think that he will stimulate his nerves and lead an ideal old age with Alzheimer's disease; some people think that he must be vulnerable and end his life by committing suicide.

However, the collapse of the career building didn't make the old man fall from there. What appeared before people was that he was still full of energy and hurried down the streets.

after a period of time, the old man and several young people joined hands to start an online consulting company, which challenged their unfamiliar it industry.

In the face of the new industry, the old people don't seem timid, but their faces are always full of smiles, and they are open-minded and eager to learn, and they are not ashamed to ask questions. In addition, he reasonably used the experience accumulated in the past in retail business, and it didn't take long to make the business prosperous.

A year later, the career building rebuilt by the old people stood in front of people again.

When a reporter interviewed the old man and asked him why he was able to make a comeback in a year, the old man laughed happily and remained silent for a long time.

the reporter waited for a long time, but the old man didn't give an answer, but he was busy with his own business again. The reporter repeatedly mentioned this topic in doubt, and the old man laughed happily for the second time. He only said a short sentence, "Actually, I have given the answer!"

At this time, the reporter suddenly realized that a happy mood is the magic weapon for the elderly to turn defeat into victory and make a comeback.

This old man is Wada Kazuo, the president of Eight Hundred Companions, the largest retail group in Japan.

5. As we all know, Deng Yaping has been fond of playing table tennis since she was a child, and she dreams of being able to show her talents in the world arena one day. However, he was rejected from the national team because of his short stature and short hands and legs.

But she was not discouraged. Instead, she turned her failure into motivation, practiced her skills hard, and made persistent efforts to finally push open the bud of her dream-she got her wish and stood on the podium of the world champion. In her sports career, she always won 18 world champion medals.