The first step is the "28 law" to stabilize the mood.
"MLM" is mainly "killing cooked food", that is, relatives cheat relatives and friends cheat friends. Usually, MLM personnel will try their best to cheat relatives and friends by phone. Not afraid to come or not to participate, I am afraid that the victim will not come. After the victims arrive at their destination, they will be received by "friends" with unusual enthusiasm. At this point, "friends" don't mention pyramid schemes. They follow the "28 Law", that is, the "salesmen" who bring people are required to talk about their feelings 80% and their careers 20%, and never talk about pyramid schemes. This is the first step in the whole mind control process, aiming at stabilizing the victim's mood and paving the way for formal brainwashing.
The second step is to instill "success"
After the victim is settled, "friends" will find an excuse to take the victim to class. Although the victim has not joined the pyramid scheme, the formal brainwashing has begun. A speaker is usually eloquent, and his speech is full of empty passion. He will analyze the factors that affect success-environment, ideas, human weaknesses: fear, dependence, laziness, procrastination, saving face and so on. -Combining social reality and personal experience, so as to gradually narrow the distance with the victims and reduce their resistance. Then, the lecturer began to explain some typical cases of successful entrepreneurship and stock trading in the transitional period, highlighting the characteristics of successful people who seized the opportunity and made great achievements, and instilling the theory of quick success and quick success, aiming at subverting the victims' cognition of traditional values, just like erasing the original ideas in people's brains with an eraser. Finally, emphasize that success should start from now, start from the small things around you, keep the goal clear, and don't consider anything else. As a result, the victim's passion began to swell and he was ready to do something big. At this point, the process of "washing" has been completed, and it is ready to pour into the thinking of pyramid sellers.
The third step is to cover up the reality of "MLM" in the name of "direct selling"
After several trainings and waiting for the right opportunity, the lecturer began to introduce the way of "capital operation" to the victims. "If you join the capital operation and pay 3,800 yuan, you won't have to pay extra for selling a set of cosmetics in the future. You introduce 70 people in, and your monthly income reaches several hundred thousand yuan, which can be said to be a piece of cake. " The lecturer used some new marketing theories and new thinking to make the victims fall into blind worship of corporate culture. In fact, these so-called principles do exist in legal direct selling textbooks. However, pyramid sellers talk about legal content, but they are doing illegal things in action. Products are completely conceptual and abstract in the whole "marketing", and no one can see the so-called "products" with their own eyes. The job of the "salesman" in the "company" is just to keep pulling people into the team.
The fourth step is to create the illusion of "sharpening the will"
After the victim comes to the "home" of the pyramid seller, he will take part in "morning exercises" every day: get up at 5: 30, read books and recite. Many people read aloud books about success and marketing, then stand in a military posture for five minutes, followed by a happy moment: everyone tells a joke, and finally they improvise to exercise their eloquence. These are all to make participants feel that they are positive and are fighting for a lofty cause. In order to create the illusion of "sharpening the will", most pyramid sellers don't have to buy food, just pick up what others throw on the ground. Even if I buy it, I only buy the worst leaves and the oldest rice. In terms of housing, men and women share the rent, with women sleeping on the bed and men sleeping on the floor. Life is completely patterned, and newcomers will soon be assimilated by the patterned life after entering the MLM organization. Because we all share joys and sorrows, the victims will have a sense of identity with what others say.
The fifth step is "ABC rule" induction.
Mind control and thought induction are naturally indispensable. However, MLM personnel usually follow the "ABC rule" when inducing new people, that is, after A brings B, A can't do B's ideological work, but let C do B's ideological work. In large-scale occasions, MLM organizations also actively create a grateful attitude, implement the "three branches" rule, actively support "company", "online" and "company philosophy", and newcomers gradually become ideological slaves. After a high-density, all-round brainwashing, within a week, many victims who were even skeptical at first would be convinced of this and pay the money to "sign the bill". Once the victim pays the money, he is under the dual control of spirit and material, and it is difficult to get rid of this quagmire. "When a new entrant is brainwashed, he immediately brainwashes others. This process is repeated online and offline. As a result, the MLM organization is getting bigger and bigger. " Dong Jian said that in the future, the public security organs will give full play to the role of criminal crackdown, constantly set off a climax of crackdown and rectification, and effectively reverse the spread of pyramid schemes in our province.