The protection of well-known trademarks should be carried out:

1. If other people copy or imitate well-known trademarks, which may easily lead to confusion, the Trademark Office will refuse to register and prohibit the use of well-known trademarks. Decision to use;

2. Industrial and commercial administrative departments at all levels should establish and improve the supervision and inspection system for the recognition of well-known trademarks.

Legal Basis

Article 13 of the Trademark Law of the People's Republic of China

A trademark that is well known to the relevant public, the holder believes When its rights are infringed, it may apply for well-known trademark protection in accordance with the provisions of this Law.

If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. If a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of someone else's well-known trademark that has been registered in China, misleading the public and causing the interests of the well-known trademark registrant to be harmed, registration will not be granted and use will be prohibited.

Article 19 of the "Regulations on the Recognition and Protection of Well-known Trademarks"

The industrial and commercial administrative departments at all levels should establish and improve the supervision and inspection system for the recognition of well-known trademarks.