Very detailed. Please read slowly. Christine. Dior is the founder of Christian Dior (CD), a brand named after him. Since its founding in 1947, CD has always been at the top of the pyramid in the fashion and fashion industry. It is a representative of French haute couture and synonymous with magnificence and elegance. , all this and Christine. Dior is inseparable.
Growth Footprints
In 1905 Christine. Dior was born into a wealthy businessman family in Granville, France. His father was engaged in the fertilizer business, and his mother Madeleine was a gentle, elegant and noble woman. Her mother's beautiful image has always been a source of inspiration for Dior's creations. source.
In 1910, Dior moved to Paris with his family. The strong artistic atmosphere in Paris and the exquisite authentic works of art in the Louvre had a great attraction for Dior, which made Dior extremely interested in aesthetics.
From 1920 to 1925, Dior followed his family's wishes and entered the School of Science and Politics to study political science in order to become a diplomat or inherit his father's business in the future.
Christine, who was passionate about art in 1927. Dior and his friends jointly opened a small art gallery to sell avant-garde works. However, under the impact of the economic crisis that began in Europe and the United States in 1929, the gallery quickly closed down.
In 1934, Dior left Paris due to illness. After several months of rest, Dior returned to Paris and co-opened a small department store with friends to continue selling art. This year was a critical year for Dior. It was in this year that Dior, under the guidance of friends, began to learn clothing sketching and color matching, and sold his works in the back streets of Paris and the Gare de l'Est at a price of 20 francs each.
The year 1935 was the darkness before dawn in the development of Dior's career. At this stage, Dior had no job, no fixed place to live, and his wandering life eventually made Dior suffer from tuberculosis. However, all this did not end. Let Dior give up his love for art. It was also during this year that Dior, who was deeply troubled by being unemployed, followed the advice of a friend in the fashion industry and drew some fashion design drawings. These drawings made Dior's brilliant talent come to life on paper.
In 1938, Christine. Dior's talent was acquired by fashion giant Robert. Due to the appreciation of Piquet, he became a fashion designer of "Pignet" company. Later, Dior entered the famous Lucian. Lucien Lelong fashion company. During these two companies, Dior mastered a series of skills in identifying clothing materials and cutting and designing clothing, laying a solid foundation for future development. However, ups and downs came again, and the second world The war broke out and Paris fell, forcing Dior to leave Paris to reunite with his family.
After World War II, Christine. Dior returned to Paris, but the position of fashion designer of "Pignet" company has been replaced by others. Dior had to become an assistant. After years of training, Dior, who is over 40 years old, has clearly realized that he is a born fashion designer. A designer who possesses the talents of an excellent fashion designer - extremely sensitive to proportions and well versed in the concept of tailoring, Dior knew it was time to go big.
In 1946, Dior appeared in the cotton king Marcel. With the support of Busac, he opened his own design studio, and from then on, Dior's brilliant career began.
February 12, 1947 was a glorious day for Dior and the entire European fashion industry. Dior opened his first high-end fashion show. The fashion series was called "New Look". When the model wearing a round table and long skirt appeared in front of people, people could hardly believe their eyes. The slender waist, towering chest and the hat that slanted to cover half of the eyes completely broke the post-World War II women's clothing trend. The conservative and old-fashioned lines caused a sensation in Paris and the Western fashion industry, and Dior became famous in the fashion industry. Soon, Dior successfully developed its business to the United States with its "new look" and took root on Seventh Street in New York (a famous commercial street in New York City).
In the following years, Dior gradually expanded its business to Cuba, Mexico, Canada, Australia, the United Kingdom and other countries. In just a few years, Dior established a huge fashion business empire in various countries around the world.
In 1947, Dior entered the field of perfume and successfully launched its first bottle of perfume "Miss Dior". It was not only Dior's first bottle of perfume, but also the world's first blend of orange blossom, sage, A perfume with fresh scents such as gardenia as the initial note and strong scents such as agarwood and cistus as the base note, one clear and one rich, elegant and refined. Subsequently, perfumes such as "Diorama" and "Diorissmo" were launched, which became famous and loved by women.
In 1952, Dior began to relax the waist curve and raise the hem of the skirt.
In 1953, Dior boldly raised the hem of his skirt to 40 centimeters above the ground. This initiative caused a sensation in the fashion industry. In the same year, Dior launched the "Tulip" shape, which mainly emphasized the lines of the chest and waist.
In 1954, Dior launched the "vertical shape" to express the shape of loose straight lines. This style and the "tulip" shape launched in 1953 are both manifestations of Dior's design concept of promoting the feminization of fashion.
In 1955, due to Dior’s special achievements in the fashion industry, Dior went to Dallas, USA to receive the Thunder Gate. Marcos Award, the first time a French designer has won this honor.
In 1956, Dior designed the first straight suit, a double-breasted, slender skirt that was mid-calf length.
In 1957, the "free line" wool was launched with a straight herringbone pattern, a narrow skirt with a sailor collar and a length just above the knee.
October 1957 was a sad day for France, Christine. Dior died of a heart attack at the height of his career, leaving the fashion industry with endless regrets.
Design style
Christine. Dior's design has always followed the tradition of French haute couture since its creation, maintaining a high-end and gorgeous design line, positioning the consumer group at mature women of the upper class, and the design style is in line with their aesthetic orientation.
The focus of Dior's design is to make the clothing's female shape lines rather than colors, emphasizing the concave and convex shape of women, and the soft curves of the body. In Dior's design, the unique charm of women is vividly reflected. In this way, Black, a bold and complete expression that was not appreciated in the Central Plains, has become a popular color through the hands of Dior. Dior's design swept away the conservative and rigid lines of women's clothing after World War II. This design caused a sensation in France and the Western world, and made women Moved by it. Dior's fashion is gorgeous, luxurious and extravagant, and its evening gowns that seek to unify legend and creativity, classicity and modernity, toughness and tenderness always leave people breathless and amazed.
Dior always makes everything in his kingdom fully reflect the charm of women. Regarding perfume, Dior once said: "Perfume is a door to a new world, so I choose to make perfume. , even if you just stay next to the perfume for a while, you will be able to feel the charm of my design. Every woman I dress exudes hazy and attractive elegance. Perfume is an indispensable supplement to a woman's personality. Only It can embellish my clothes and make them more perfect. Together with fashion, it makes women more charming."
Dior has a strong business idea and was the first to use a registered trademark to establish a "brand." The concept has led France's high-end fashion industry from traditional family workshops to modern enterprises. More than 50 years have passed, led by Christine. The huge fashion empire established by Dior still stands at the forefront of the world's fashion field and leads fashion.